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    Breaking News

    FTA Forum 2018 to explore consumer behavior

    Kevin Bourquin and Dawn Connell will lead a group of professionals through the various steps of package design.

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    • Registration open for FTA Forum & INFOFLEX 2018
    02.21.18
    Creative design is apowerful tool for a brand owner, one that can attract a consumer the moment a product hits the store shelf. In an industry focused on increasingly complex designs, it is easy to lose focus on the importance of stepping into the minds of the consumer through market research.

    Flexographic Technical Association’s (FTA) Forum 2018, will shed some light on the mind of a consumer as the third technical session of day two, “Taming Consumer Behavior Through Packaging Design” ensues on Monday, May 7 at 10:30 AM – 12:30 PM

    Join the conversation as session co-chairs Kevin Bourquin, Cyber Graphics, and Dawn Connell, Snyder’s-Lance, lead a group of professionals who will walk through the various steps a package design goes through, from initial concept all the way to the pressroom floor.

    “This session was designed with the package printer in mind,” says Connell. “Attendees should expect nothing less than an open and transparent conversation with creative design agency, consumer insight experts and a CPG brand owner, as we discuss real-life packaging design challenges and how printers can be champions for success.”

    Engaging in the discussion will be:
    • Jason Edelen, We Are Alexander
    • Michael John, 3M 
    • Jerry Thomas, Decision Analyst
    • Jason Troutman, 3M 
    Forum 2018, themed “Bringing It All Together: Synchronizing Processes, People and Potential,” will take place May 6-9 at the Indianapolis Marriott Downtown in Indiana. Co-located with the event is INFOFLEX 2018, set for May 7 and 8 at the Indiana Convention Center.

    Every full Forum registration includes entrance to the INFOFLEX show floor, where 240+ of the industry’s top suppliers will be exhibiting their most innovative technologies.
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      Using Bellissima, high-quality prints equivalent to 350-450 lpi are produced with excellent image reproduction.
      02.15.18

    • North America

      Forum 2018 to kick off with in-depth research

      The FQC will present a session on “Cultivating Our Future Through Research.”
      02.06.18

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      The event will take place October 29-31 in downtown Cleveland, OH, USA.
      01.24.18


    • Europe | Flexible Packaging | Food Labels | Promotional Labels | Specialty Labels
      Printed yogurt lids bring dollop of Christmas cheer

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      The festive 7-color polyester lids are produced using the company's "mirror printing" technology.
      12.21.17

    • Flexography | North America
      Registration open for FTA Forum & INFOFLEX 2018

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      Themed “Bringing It All Together: Processes, People and Potential," FTA Forum will take place May 7-9 in Indianapolis.
      11.30.17

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