For more than a century, the Striding Man has been a Johnnie Walker icon and an important part of the brand's history. While his look has had subtle changes over the years, he has always conveyed the brand's point of view and symbolized moving forward. As a brand that has stood for progress for nearly 200 years, Johnnie Walker has taken this next step forward by introducing Jane Walker as another symbol of the brand's commitment to progress.
Women have played a significant role in the brand's history dating back to 1893, when John Walker & Sons purchased the Cardhu distillery from Elizabeth Cumming. Cardhu is one of the single malts that comprises Johnnie Walker Black Label and is considered the heartbeat of the blend. Elizabeth Walker, the wife of founder John Walker, was also fundamental to the creation of their own blended whisky, working alongside John and their son Alexander in the original Walker grocery shop. Today, nearly 50% of the brand's 12 expert blenders are women, with female leadership across marketing and C-Level executives.
"Important conversations about gender continue to be at the forefront of culture, and we strongly believe there is no better time than now to introduce our Jane Walker icon and contribute to pioneering organizations that share our mission," comments Stephanie Jacoby, vice president of Johnnie Walker. "We are proud to toast the many achievements of women and everyone on the journey towards progress in gender equality."
To support this effort as part of Keep Walking America, Johnnie Walker will be donating $1 for every bottle of the Jane Walker Edition made to organizations championing women's causes, with a total donation of up to $250,000, including a donation of $150,000 to the Elizabeth Cady Stanton and Susan B. Anthony Statue Fund and its Monumental Women campaign. Monumental Women, a non-profit dedicated to creating a monument honoring America's women suffragists in New York City's Central Park, where there are 23 statues of historical figures but not one honoring a real woman. Johnnie Walker is proud to support this incredible organization on a historic initiative that will make public representations of important women and people of all backgrounds a reality in the future.
"We are here to move history forward. Our project honors Stanton and Anthony, as well as all the women who fought for the largest non-violent revolution in the history of this nation, when over half the population won the right to vote. It's an instant history lesson. But most of all, it's about completing the journeys toward justice of the valiant women who came before us and achieving the full equality for women that they were denied. Monumental change is coming. We thank Johnnie Walker for their support and recognizing the importance of Women's History," says Pam Elam, president, Elizabeth Cady Stanton and Susan B. Anthony Statue Fund and its Monumental Women Campaign.