Every day, new brewers and beer styles compete for attention on crowded store shelves. And the label material a brewery uses is key in catching the consumer's eye. UPM Raflatac has announced that its craft beverage experts will be at booth 1352 in Hall B at Craft Brewers Conference in Nashville, TN, USA from April 30-May 3 to help breweries with finding the right labels for their bottles or cans.

As a global provider of beer label materials, UPM Raflatac has the knowledge and experience to guide breweries – both large and small, bottled or canned – looking to distinguish their brand in this highly competitive market. Whether it is switching from glue-applied to pressure sensitive materials or labeling in wet or dry environments, UPM Raflatac can assist in every step of the way. With a wide range of smooth and textured papers or film labelstocks, the company provides multiple offerings.

"UPM Raflatac knows that craft breweries work hard to make their high-quality brews, and we want to assure them that we work just as hard to offer label material that reflects the quality of the product contained within," says Jean Willson, segment manager, Wine, Spirits, & Craft Beverage, Americas, UPM Raflatac. "That's why we're at Craft Brewers Conference: to educate breweries about the importance of distinguishing their brands with pressure sensitive labels. I look forward to meeting with everyone in Nashville next week."

UPM Raflatac will also be hosting a lunchtime educational session on Wednesday, May 2 to provide tips and recommendations to help converters who want to label cans (or bottles) with pressure sensitive label materials.