Confirming the certification, Color-Logic Director of sales and marketing Mark Geeves says, "The certification test forms supplied by Adcraft and printed on their Mark Andy P7 hybrid press had a dramatic metallic color range and correctly demonstrated all Color-Logic decorative effects. The combination of white ink on metallic stock, together with Color-Logic decorative effects, yielded great visual appeal. In addition, many of the Color-Logic effects had an embossed feel produced by the hybrid process."
Geeves continues, "Adcraft brand clients will greatly benefit from the ability of their printer to differentiate their products on the shelf, since Adcraft now is able to supply 250 new metallic colors from a single base silver foil. In addition, the new Adcraft Color-Logic process provides decorative effects and security elements using only five inks."