As the former VP of sales and marketing for Spartanics, Bacon successfully introduced laser diecutting technology to the label market through sales efforts, speaking engagements and marketing activities. Using a consultative approach to converting equipment sales, he plans to ramp up and expand Grafotronic’s market presence immediately.
Following the growth of laser diecutting in the label converting industry, Bacon was looking for a new challenge. “When I met the management team at Grafotronic Inc. in Sweden and toured their new manufacturing facility in Poland, it was clear that there was something special about this company," says Bacon. "I’m excited to be a part of Grafotronic's passion and innovative approach to meeting the needs of their label converting customers.”
Mattias Malmqvist, Grafotronic vice president of sales and marketing, comments, "This is a key appointment for Grafotronic Inc., and Mike’s extensive experience in the label industry will help us to strengthen our presence in the US."
Grafotronic Inc US sells and services digital converting equipment, inspection machines and slitter/rewinding equipment, as well as offline sheeting, folding, core cutting and tabletop rewinders.