The competition also marks FINAT’s 60th anniversary, and its aim is to increase awareness among students and young professionals about the creative, technical and leadership skills involved in shaping tomorrow’s labels and label sector. The goal is to educate students and young professionals about the exciting and challenging opportunities the industry offers and how their innovative spirits can make a difference.
The #LABELicious competition features three categories, all of which have an important sustainability aspect. These include:
- Brand Design: The winning entry will demonstrate how in 2025 a branded label will create an outstanding experience, competitive advantage and added value for a brand in its own product category.
- Smart / Intelligent / Multifunctional Labels: The winning entry will demonstrate how technology adds value to a label through new functionality, other than branding alone.
- Out of The Box: The winning entry will demonstrate how out-of-the-box-thinking, combining both creative design and technology, offers new applications and added-value possibilities in product labeling. This could also present a vision of the entrant’s future work environment in the industry.
FINAT plans to develop this project throughout 2018 and 2019. It will work with a wide range of partners and stakeholders, including companies in the label industry, national associations, national and international media, and partners from vocational educational institutions and universities.
With the project, FINAT confirms its dedication to talent development, as it did 10 years ago at the occasion of its Golden Jubilee with the foundation of its Young Managers Club (YMC). The YMC is still active today, offering its 80 members special programs to increase their management skills, expand their industry knowledge, gain experience and network with peers.
The YMC will hold its fifth Global Congress from September 5-7 in Bucharest, Romania. This year’s program will focus on best practices in HR aspects, internal relations and managing workforce, logistical challenges, and future developments in packaging from a brand owner's perspective. The event is open to both YMC members and non-members.