The challenge was to find a logo that allowed Innovia Films to remain independent, while creating something that was modern, global and distinctive.
Günther Birkner, President, CCL Label Food & Beverage WW, HC Specialty WW and Innovia Films states "We are very happy with the new design. Working together with the agency they have managed to capture the essence of what Innovia Films does (flexible films) while transitioning the brand closer to CCL's. This achieves the stated objectives and gives the larger films segment the opportunity to harmonize its global identity under a refreshed contemporary brand. "
Innovia Films will begin the transition to the new logo with immediate effect with its inaugural launch at Labelexpo Americas, Hall A, booth 1221.