Prati USA LLC will be managed by Frank Hasselberg, whose experience in the market spans nearly 20 years.
Prati is celebrating the official launch of Prati USA, along with its customers, at Labelexpo Americas this week.
Prati USA serves the domestic market in the USA and Canada, providing local support to label printers. In addition to sales activities, the company will provide its own technical assistance network to allow for fast troubleshooting and to provide qualified service. Comprehensive training sessions will be organized and on-site guidance offered for operators, which will help Prati's customers learn the best job processing methods directly from local experts.
“Our commitment to the North American market has never been stronger,” says Chiara Prati. “I am confident that once our technologies spread deeper into the sector through our Dallas-based operations, new and existing customers will enjoy the benefits and, above all, begin to witness enhanced profitability for their businesses.”
Hasselberg adds, “This is a tremendous opportunity for Prati to expand its activities in the USA and Canada, and I am thrilled to be at the helm of the new company. We look forward to kicking off this adventure during Labelexpo Chicago and sharing this exciting moment with all our partners and customers from region.”