Mark Andy has reported 15 digital and six flexo equipment sales at the event.
This year’s booth featured digital and flexo options from the press manufacturer, as well as inspection, rewind and finishing equipment from Rotoflex. Live demos of the Digital Series HD and Performance Series P7E full-production presses allowed potential customers to see in-action the continuous enhancements of each machine. Digital One demos spanned throughout the day and drew large crowds to the booth as well.
Building on Mark Andy’s 2017 FTA Technical Innovation Award win and increasing hybrid install volumes, the company brought the next installation in its Digital Series to the show for its North American Labelexpo debut. The Digital Series HD ran four different applications with a total of 23 SKUs on two different substrates, all under 15 minutes showcasing its true versatility.
On display during the live demonstrations was Mark Andy’s Live full-color VDP solution. This brand new technology – powered by Global Graphics – streams variable data directly to the press with no limitations on data, processing records or speed, and it comes with the same world-class service and support from Mark Andy’s prepress experts.
Building on the success of their Digital Series purchase at Labelexpo Americas 2016, US converter Adcraft Labels ordered a Digital Series HD on the showroom floor. A few of the press capabilities that led to their decision is the hybrid functionality - offering web transport and flexographic printing, the digital printing and workflow, plus converting expertise all under one roof. The Digital Series HD allows for high throughput in the market while meeting the highest degree of print resolution.
The introduction of the Performance Series P9E – available in web widths up to 26" – allows Mark Andy to thrive in flexible packaging and labels, offering solutions for shrink sleeves, bottle wrap and foil lidding with more ergonomic tool loading and automation. Attendees were able to experience the new press model with the interactive print stations on stand.
Demonstrations of the enhanced Performance Series P7E were well-received by attendees during the three-day show. Four designated jobs were printed on the enhanced platform, showcasing a wide variety of applications and digital hybrid capability with Digital Plus Screen.
Now available in 17" web-width and rail mounted to ensure flexographic compatibility, Digital Plus Screen serves as a digital inkjet replacement of expensive, traditional rotary screen. Utilizing the same printheads and ink chemistry as Digital Series HD, the Digital Plus Screen unit delivers richly pigmented output with the added capability of printing highly opaque white and fine detail in a single pass.