In addition, the HP SmartStream Mosaic feature within the D4D software allows designers to create seed files, which can be infinitely manipulated through the use of algorithms to create unique outcomes in real-time. HP SmartStream D4D is now available as a free download plug-in app, for both Mac and PC platforms, on Adobe Exchange.
“HP digital print has the ability to make packaging and print more agile and limitless, but until now there has been a gap between concept and creation,” says Nancy Janes, global head of brand innovation, HP Inc. “With HP SmartStream D4D, designers can, for the first time, play with the powerful software in Adobe Illustrator CC to create memorable and impactful packaging campaigns for global & local brands.”
HP SmartStream D4D will debut at Adobe MAX 2018 in HP’s booth and attendees will have the opportunity to engage with users like The Yarza Twins, who benefited from the HP digital print technology by pushing the creative boundaries to produce individualized designs for Diageo’s Smirnoff. The creative will be brought to life through digital print on the HP Indigo, HP Scitex, HP Latex, and HP PageWide presses showcased at the PrintFest booth (#301).
HP will also host several sessions with the creative community to illustrate how the agility of digital print is changing the way brands and designers are making every day unique.