Labelexpo India 2018, held from November 22-25, was witness to the increasing importance of holograms for security of brands in the Indian market. Holograms have become an important tool for prohibiting counterfeiting and piracy, as recognized by the Authentication Solution Providers’ Association (ASPA). They cannot be copied by conventional reprographic, are durable, have a high aesthetic appeal, and can be applied to a wide variety of substrates and products, thus making them a versatile, cost-effective and ideal method of authentication.
According to ASPA, more than 25 states in India are currently using security holograms to authenticate liquor bottles.
H.B. Fuller’s Swift melt 1908 is a PSA that has been designed for providing high adhesion, precise diecutting performance and clean converting on holographic labelstock. Swift melt 1908 delivers a great balance of peel, tack and cohesion at very fast melt rates, ensuring greater productivity while securing bonding excellence.