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    Breaking News

    UPM Raflatac launches RafMore for e-commerce

    These smart labels use Internet of Packaging (IoP) technology to log and share information about packages during the delivery process.

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    02.04.19
    UPM Raflatac has successfully completed the first pilot of its new smart label solution, RafMore for e-commerce. These smart labels use Internet of Packaging (IoP) technology to log and share information about packages during the delivery process.

    The new e-commerce solution was piloted on UPM Raflatac's shipments on various routes throughout Europe. The pilot demonstrated that the solution provides full interoperability between supply chain stakeholders without requiring heavy IT integration.

    The RafMore label adds transparency, reduces inefficiencies and waste, and improves the user experience for e-retailers, logistics providers and consumers. The information attached to the label can be updated online or by scanning the code without needing to print a new label for the package. For example, designated users can reset a delivery address and time, which saves time and reduces the carbon footprint generated by failed delivery attempts.

    As e-commerce purchases rise, brands are looking for new ways to interact with their customers outside of the point of sale. Consumers want to easily make returns, reorder and give immediate feedback if there are any issues with the shipment. This can now be done just by scanning the RafMore label with a mobile device.

    The label adds interoperability between the many proprietary track and trace systems used during package shipments.

    "We don't want to build a new tracking system or replace existing systems. We want to pull all the information from the supply chain together in one place and this way increase transparency," says Sami Poukka, vice president for global business and segment development at UPM Raflatac.

    For the final phase of testing before the commercial launch later in 2019, UPM Raflatac will recruit e-commerce retailers to test the solution with actual orders and customers.

    UPM Raflatac's smart label solution RafMore is already in use for applications such as origin tracking, inventory management, product authentication, and brand promotion. UPM Raflatac uses Magic Add Ltd.'s IoP platform to issue the unique digital identities and process all the data generated by RafMore smart labels.


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      02.15.19

    • ID Label celebrates 25 years

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      “We’ve always reinvested in the company,” says ID president and CEO Neil Johnston.
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    • North America
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      02.14.19


    • Digital Printing

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      02.13.19

    • Digital Printing | Europe
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      Customization and personalization, digitalization, security and authentication are several key topics that will also be highlighted at the event.
      02.13.19

    • The Phoenix Challenge Foundation teams with TLMI

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    • Sustainability

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    • Flexo Supplies | Flexography | North America
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    • North America
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    • Digital Printers & Presses | Digital Printing

      Agenda announced for Digital Printing Think Tank III

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    • Ink and Coatings
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    Breaking News
    • Schreiner MediPharm develops smart label for Ypsomed
    • ID Label celebrates 25 years
    • Printeos Group goes digital with Durst Tau 330 RSC
    • Technicote names new national sales director
    • Xeikon Café Europe reveals Academy program
    View Breaking News >
    CURRENT ISSUE

    January/February 2019

    • Controlling Static
    • Spirits Labels
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    • Narrow Web Profile: Investing in the future at WS Packaging Group
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