Being the first recipient of a PicoColour in the US, the press was presented in blue, reflecting the Adflex corporate brand, as a one-off special edition.
An established custom pressure sensitive product label manufacturer in business for more than 40 years, Adflex Corporation selected the Dantex PicoColour press as its first digital label press for its ability to match the converter’s high print quality, after comparing the Dantex PicoColour with other inkjet digital technologies on the market.
Designed to deliver superb printing results, the Dantex PicoColour has been developed to address continuing demand from major brands for value-added label and package printing. With a web width of 8.25” and running capacity of 82 fpm, the PicoColour is touted as a versatile and productive printing system at a competitive price point. The press works with UV-based inks and is available with CMYK + White.
Adflex Corporation President Jeff Andolora comments, “In creating a strategic move into new markets and opportunities, the PicoColour will be a fantastic addition to our digital offering. The team at Dantex guided us through the purchase process and have been exceptional in explaining the full capability of the press step by step, which in turn has enabled us to plan ahead.”
Ross Thibault, general manager at Adflex, says, “We looked at other digital presses, but the key driver for us was the ability to use our current labelstocks with the one pass, high opacity white without coating. It will suit the work that we do and integrate well with our business. We are looking forward to having the PicoColour installed so that our customers can benefit from the superior digital print quality."
Dantex President Ben Danon adds, “With most printers under market pressure to offer the benefits of digital print - shorter runs, flexibility, quick turnaround and cost-effective label solutions - the PicoColour was the ideal solution for Adflex Corporation. We look forward to working together now and for their on-going digital requirements.”
Dantex launched its Digital Division in 2015, having served the labels and packaging industry for nearly 50 years.