With 56 years of experience, Graphic Design USA has sponsored many design competitions that spotlight areas of excellence for creative professionals. This award showcases the power of design in enhancing online communications, awareness, and experiences alike.
For 2019, the entries exceeded over 1,600, a record high, with only the top 15% receiving the award as recognition – including AstroNova. The entire QL-300 campaign consisted of an email campaign, social media marketing, online and commercial print advertisements, and videos, all showcasing the product and its capabilities.
“We knew with this campaign, being colorful was imperative in showcasing the capabilities of the printer and the contrast of printing in white,” says Jennifer Pray, AstroNova’s senior manager, marketing and communications. “Receiving this award means we were effectively able to capture the essence of the product through a vibrant campaign.”