08.30.19
Columbine Label has announced the launch of its redesigned website. The company's goal was to make the website more customer-centric with imagery, layout, navigation and new content sections that provide up-to-date tips and helpful information.
"Our goal with this revamp is to create a helpful, relevant, user-friendly resource for our community of customers, partners and associations," said Greg Jackson, president. "So, we’ve refreshed the look and feel of our website to be more about you and your needs. You will see new imagery, expanded content, intuitive navigation, and the addition of a blog to showcase our customers, provide tips, and share industry insights."
The new website includes the following updated features:
Home page – The new home page is designed to capture the most important elements of the entire website, including customer application examples, quotes and images, links to key markets served, a highlight of Customer Spotlights, a blog, and sections focusing on Columbine Label’s customer performance metrics.
Markets page – Check out images and descriptions of what is happening in food, beverage, health, bath and beauty, cannabis and vape markets, peppered with photos to showcase applications.
Capabilities page – Labels, tags, shrink sleeves and flexible packaging are the major categories that contain the company's multi-faceted capabilities.
Blog – Visitors will see customer spotlights, notes from the president, and helpful tips that span its markets and capabilities.
Resource Center – Here is a guidepost helping customers understand the different way you can connect with Columbine to order labels. "We are standing by, online, via phone, via email or in person to help you," the company says.
Get Quote – "We are excited about the opportunity to help you with new label requirements and have included an area where you can send us some details and let us get started on generating recommendations, a quote and labels that make a difference," adds Jackson.
The website improvement is evergreen, and the company welcomes feedback to help it shape future improvements.
"Our goal with this revamp is to create a helpful, relevant, user-friendly resource for our community of customers, partners and associations," said Greg Jackson, president. "So, we’ve refreshed the look and feel of our website to be more about you and your needs. You will see new imagery, expanded content, intuitive navigation, and the addition of a blog to showcase our customers, provide tips, and share industry insights."
The new website includes the following updated features:
Home page – The new home page is designed to capture the most important elements of the entire website, including customer application examples, quotes and images, links to key markets served, a highlight of Customer Spotlights, a blog, and sections focusing on Columbine Label’s customer performance metrics.
Markets page – Check out images and descriptions of what is happening in food, beverage, health, bath and beauty, cannabis and vape markets, peppered with photos to showcase applications.
Capabilities page – Labels, tags, shrink sleeves and flexible packaging are the major categories that contain the company's multi-faceted capabilities.
Blog – Visitors will see customer spotlights, notes from the president, and helpful tips that span its markets and capabilities.
Resource Center – Here is a guidepost helping customers understand the different way you can connect with Columbine to order labels. "We are standing by, online, via phone, via email or in person to help you," the company says.
Get Quote – "We are excited about the opportunity to help you with new label requirements and have included an area where you can send us some details and let us get started on generating recommendations, a quote and labels that make a difference," adds Jackson.
The website improvement is evergreen, and the company welcomes feedback to help it shape future improvements.