Wildcorn, founded in 2016 in Berlin, produces a range of 100% organic, healthy and flavorful snacks, including dry roasted popcorn as a healthy alternative to crisps. In 2017, the company launched its first sustainability program in partnership with Mellifera, the German head organization for bee protection, to offset the use of agricultural resources by planting flower strips to rebuild/maintain ecosystems.
The joint project to establish a new sustainable packaging standard began soon after the launch of Innovia’s Propafilm Strata high barrier film, which quickly achieved the "Made for Recycling" logo from Interseroh, an Independent German recycling and consulting company.
Alasdair McEwen, global product manager, packaging, Innovia Films, explains, “This certification proves the recyclability of our new Strata BOPP film. It has been designed to be a standalone mono filmic solution or to be used in laminate constructions to be ‘recycle ready,’ or recyclable in countries that have the infrastructure to recycle polypropylene.”
Tobias Enge, founder of Wildcorn, adds, “Our products are wholesome natural organic snacks, providing a heathier alternative to consumers. But as a consumer goods company, we are responsible to look at the complete ecological impact of our product and packaging waste is one of the key challenges of our generation. Today’s emphasis on a ‘circular economy’ is very prominent, so we decided to find a structure for our packaging that is fully recyclable while providing premium product protection. Ensuring that our consumers still experience the same high quality and taste they have come to expect."
To make the Wildcorn pack, a lamination of Propafilm Strata and a white cavitated OPP were used. This construction was also tested by Interseroh, and it confirmed that the product was fully recyclable, awarding the pack the "Made for Recycling" certification.
Propafilm Strata provides an effective barrier to aroma, mineral oils and oxygen even at high relative humidity levels, ensuring increased shelf life and reduced food waste. It is glossy, is food-contact compliant and chlorine free. The film is suitable for use in a range of markets, is printable and offers a wide seal and hot tack range.
Enge continues, “Moving forwards, we plan to move all our products to the new sustainable format and continue the development of a sustainable packaging.”