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    Breaking News

    EFI releases new platform for packaging converters

    Features include SmartBox Designer, a new tool to simplify and visualize on-line 3D design.

    EFI releases new platform for packaging converters
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    10.31.19
    Electronics For Imaging, Inc. (EFI) has released a new addition to its MarketDirect platform. With EFI’s MarketDirect PackCentral, packaging professionals can digitally transform their businesses and grow profitability through new revenue streams and reduced sales costs. PackCentral allows packaging and corrugated service providers to increase value for the brands they serve by streamlining their end-to-end workflows while also providing features like SmartBox Designer, a new tool to simplify and visualize on-line 3D design.

    New PackCentral web-to-pack options enhance the functionality EFI MarketDirect offers beyond its core customer communication and marketing campaign management capabilities, adding easy-to-use procurement, order management, and customer collaboration tools designed specifically for packaging converters and brands.

    The new EFI MarketDirect solutions for packaging design and project re-ordering help converters quickly adapt to global trends toward just-in-time, customized inventory and multi-SKU/versioned packaging supply chains, which in-turn provide new revenue stream opportunities and growth capabilities. The software also simplifies and automates key operations to help packaging printers and converters maintain and grow profits.

    PackCentral’s tools enable customers, procurement agents and buyers quickly search, select and order products 24/7 from a customized online portal.

    Producers and manufacturers can more efficiently create and publish a library of products to online catalogs, helping to eliminate errors and reduce transactional costs by moving more procurement online. Users can automatically create sales orders and view available inventory saving precious time for customers and CSRs alike.

    The new SmartBox Designer within PackCentral gives users the ability to create, customize and visualize folding carton and corrugated box designs entirely online. Brands and designers can bring their designs to life in real time before placing orders, ensuring brand integrity while speeding time to market.
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    • Digital Printing | North America
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    • Digital Printing | Finishing
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