In collaboration with HP, Heron Preston, a streetwear fashion company, requested sustainable packaging for his designs to explore alternatives for plastic polybags. HP and Heron Preston are presenting the concept at the Museum of Plastic at Art Basel in Miami on December 5.
“From textiles to packaging, I’ve made it my mission to identify sustainable solutions for the fashion industry,” says Preston. “This collaboration between Heron Preston and HP is a great example of the positive change that can happen when brands come together to support a shared mission.”
Heron Preston and HP produced 200 pouches as part of a limited-edition pilot program, as part of the company's larger mission to identify sustainable solutions for the fashion industry. The limited-edition, 8. 5 x 13" compostable pouches for individually packaged garments feature Preston artwork and are serialized using HP Indigo variable data printing.
“This is a great first step. We are experiencing a sharp increase in requests to develop sustainable packaging for consumer goods as brands set goals for 2020. This is a new wave that will help move the needle toward sustainable packaging,” says Stephanie Love, marketing manager, Haney Packaging.
Haney used 5-color reverse printing on Futamura’s transparent NatureFlex film to ensure ink protection with no scuffing and laminated to a clear NatureFlex liner material, according to Love.
The Cincinnati, OH-based Haney produced the packaging on its HP Indigo 20000 digital press, acquired a year ago to boost capacity to develop and market new packaging products. Haney designs and prints both packaging prototypes and pre-commercial sales and test market samples. It turned to Futamura to develop the materials solution.
“This is the first time we have been approached for a garment application.,” explains David Craggan, commercial manager, Americas, at Futamura.