L&NW Staff07.13.20
In helping brands, manufacturers and logistics businesses keep pace with the uplift in intensity and product demand, DataLase has responded with its Case Coding Solution. Enabling hard pressed supply chains to be responsive and flexible to consumer demand, the product uses laser to provide a fast and efficient method of applying variable information, such as barcodes, date and lot codes, QR codes, graphics and sequential batch numbers, onto corrugated boxes and shelf ready packaging (SRP).
Delivering contrast, high quality, durable codes that do not smudge or rub off, laser technology translates to less product recall and rework required when delivered to the retail store and consistent product and packaging traceability in transit.
The technology can be applied at the latest stage in the product supply chain, enabling the supply chain to be responsive and flexible to consumer demand without additional waste and excessive SKUs. Each individual box can be printed according to language, regulatory, nutritional, brand or geographical needs, minimizing packaging production, shipment and storage, therefore lowering the associated carbon footprint.
SKU rationalization brings multiple operational and environmental benefits to a supply chain in its own right, including improved manufacturing efficiency thanks to reduced changeovers; reduced costs through better inventory management; reduced warehousing and logistics requirements due to more accurate planning and forecasting; and an improved bottom line due to a reduction in operational costs.
“The use of laser rather than ink ensures speed, consistency and reliability, maximizes production line uptime and reduces potential pinch points,” says DataLase’s Paul Dustain. “Plus, production capabilities are also boosted as the technology has been specially designed to minimize maintenance and servicing, thereby allowing goods to be delivered in the right quantities to the right places and at the right time.”
The use of laser technology also has a positive impact on sustainability, as it can serve as a viable alternative to print and apply labels.
Delivering contrast, high quality, durable codes that do not smudge or rub off, laser technology translates to less product recall and rework required when delivered to the retail store and consistent product and packaging traceability in transit.
The technology can be applied at the latest stage in the product supply chain, enabling the supply chain to be responsive and flexible to consumer demand without additional waste and excessive SKUs. Each individual box can be printed according to language, regulatory, nutritional, brand or geographical needs, minimizing packaging production, shipment and storage, therefore lowering the associated carbon footprint.
SKU rationalization brings multiple operational and environmental benefits to a supply chain in its own right, including improved manufacturing efficiency thanks to reduced changeovers; reduced costs through better inventory management; reduced warehousing and logistics requirements due to more accurate planning and forecasting; and an improved bottom line due to a reduction in operational costs.
“The use of laser rather than ink ensures speed, consistency and reliability, maximizes production line uptime and reduces potential pinch points,” says DataLase’s Paul Dustain. “Plus, production capabilities are also boosted as the technology has been specially designed to minimize maintenance and servicing, thereby allowing goods to be delivered in the right quantities to the right places and at the right time.”
The use of laser technology also has a positive impact on sustainability, as it can serve as a viable alternative to print and apply labels.