Color-Logic, the developer and supplier of software for print embellishment, has announced its 202One relaunch program for licensed printers enrolled in the Color-Logic SMART Center Program (Software, Marketing, Artwork, Resources, Training).

Discussing the Relaunch program, Color-Logic Director of Sales and Marketing Mark Geeves says, "When the COVID-19 Outbreak began, Color-Logic immediately focused on what printers would need when markets began reopening.  The Color-Logic customer base is global and we serve markets ranging from packaging and label, commercial print, point-of-purchase, signage, and direct mail.  Our diverse customer base means we must consider geographic location and target markets when seeking to support our clients. Accordingly, we broke our Relaunch 202One program into 3 stages – much like the May 2020 Spacex launch.  The Color-Logic Relaunch is not just about getting off the ground, but about getting where you want to go and the ability to land on target.  At Color-Logic, we seek to help our clients not just in 2020, but in 2021, when it will be necessary to reach out to new clients and to reengage current clients.

"Stage 1 of the Color-Logic 202One Relaunch is the ignition stage, and features improved training for graphic designers and prepress personnel.  The Color-Logic motto: All Print Starts With Design. speaks to the fact that our core focus is to develop design tools permitting any graphic designer to enhance their designs with the Color-Logic embellishments and metallic color system.  While COVID-19 continues, the Color-Logic self-paced online training videos and our new master class videos show our licensees how to work effectively with agencies, graphic designers, and brands around the world.

"Stage 2 of the Color-Logic 202One Relaunch is our booster stage, and focuses on content.  Since potential customers cannot know what is possible in print without seeing actual samples, Color-Logic has 35 new designs. Thus licensed printers now have 100 press-ready marketing files for virtually every application we support. Before COVID-19, most printers had neither the time nor resources  to create their own marketing files, so this part of our license provides the door opener necessary to reach out to prospects with physical samples.

"Stage 3 of the Color-Logic 202One Relaunch is our Payload stage.  Color-Logic now provides licensed printers enrolled in our SMART Program with a free Color-Logic Design Suite, FX-Viewer, and Pattern-FX single seat license valued at US$1050.  This software package may be given by a Color-Logic licensee to an external client, which makes it much easier for the licensee to land a new account, agency, brand, or graphic designer and drive more business to their press.

"Although 2020 has been a worldwide challenge, print is not about to vanish.  Surviving in the new environment, however, means pivoting, reopening, restructuring, or relaunching.   The need to differentiate and to stand out will not vanish, and the technologies available today makes the Color-Logic staff optimistic about our future and our ability to deliver our clients the software, training, education, and consulting to make a difference in the print marketplace," Geeves concludes.