• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Labels & Packaging
    • Markets
    • Technology
    • Equipment
    • Supplies
    • Buyers' Guide
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Exclusives
  • Labels & Packaging
  • Markets
  • Technology
  • Equipment
  • Supplies
  • Buyers' Guide
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    eNewsletter Archive
    Our Team
    Subscribe Now
    Advertise Now
    Top Features
    Rotary Diecutting

    Workforce Challenges

    Label Insights: Wilson innovates for evolving diecutting market

    Flexo Platemaking Update

    Penmar Industries
    Breaking News
    Converter News
    European Label News
    Industry News
    Industry People
    M&A News
    New Products
    Expert's Opinion
    Live From Shows
    Top News
    ACTEGA teams with Makro Labelling to advance Signite technology

    Constantia Flexibles and SB Packagings commence joint venture

    Inland donates new VersaStudio printer to local high school

    Redfern Labels installs new MPS EF 340 flexo press

    Loftware announces NiceLabel Cloud Designer
    Blog
    Video Bites
    Beauty & Personal Care Labels
    Beer Labels
    Beverage Labels
    Flexible Packaging
    Folding Carton
    Food Labels
    Glue-Applied
    In-Mold
    Industrial Labels
    Medical Labels
    Pharmaceutical Labels
    Pressure Sensitive
    Prime Labels
    Promotional Labels
    Security Labels
    Shrink
    Smart Labels
    Specialty Labels
    Spirits Labels
    Wine Labels

    A global first: Canada to require warning labels on individual cigarettes

    A dancing label

    Constantia Flexibles and SB Packagings commence joint venture

    Beontag launches global rebrand

    Lumene partners with UPM and SABIC for biobased packaging
    Africa
    Asia
    Australia
    China
    Europe
    India
    Latin America
    Middle East
    North America

    Mactac addresses recent growth

    Constantia Flexibles and SB Packagings commence joint venture

    Nazdar SourceOne names Matthew Dominguez insides sales rep, US

    Sandon Global joins FINAT

    EskoWorld promotes networking, inspiration in Orlando
    Flexography
    Digital Printing
    Prepress
    Finishing
    Sustainability

    ACTEGA teams with Makro Labelling to advance Signite technology

    Rotary Diecutting

    Label Insights: Wilson innovates for evolving diecutting market

    Flexo Platemaking Update

    Penmar Industries
    Digital Printers & Presses
    Flexo Presses
    Label Converting Equipment
    Label Finishing Equipment
    Prepress Equipment

    Penmar Industries

    Redfern Labels installs new MPS EF 340 flexo press

    Loftware announces NiceLabel Cloud Designer

    Asahi to show water-wash equipment at new Gallus Experience Center

    BlueStone Label adds two Mark Andy Performance Series presses
    Dies And Tooling
    Flexo Supplies
    Ink & Coatings
    Prepress Supplies
    Pressrooom Supplies
    Substrates

    ACTEGA teams with Makro Labelling to advance Signite technology

    Rotary Diecutting

    Label Insights: Wilson innovates for evolving diecutting market

    Flexo Platemaking Update

    Nazdar SourceOne names Matthew Dominguez insides sales rep, US
    All Companies
    Categories
    Company Profiles
    Label Converters
    Trade Associations
    Add New Company
    International Buyers Guide Companies
    D.P.R. Labeling LLC

    Ashe Converting Equipment

    K Laser Technology (USA) Co., Ltd.

    Wilson Manufacturing

    Delta ModTech
    Industry Events
    Webinars
    Live from Show Events
    • Magazine
      • Current & Past Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Company Profiles
      • Label Converters
      • Trade Associations
      • Add Your Company
    • Labels & Packaging
      • Beauty & Personal Care Labels
      • Beer Labels
      • Beverage Labels
      • Flexible Packaging
      • Folding Carton
      • Food Labels
      • Glue-Applied
      • In-Mold
      • Industrial Labels
      • Medical Labels
      • Pharmaceuticals Labels
      • Pressure Sensitive
      • Prime Labels
      • Promotional Labels
      • Security Labels
      • Shrink
      • Smart Labels
      • Speciality Labels
      • Spirits Labels
      • Wine Tables
    • Markets
      • Africa
      • Asia
      • Australia
      • China
      • Europe
      • India
      • Latin America
      • Middle East
      • North America
    • Equipment
      • Digital Printers & Presses
      • Flexo Presses
      • Label Converting Equipment
      • Label Fishing Equipment
    • Supplies
      • Dies And Tooling
      • Flexo Supplies
      • Ink & Coatings
      • Prepress Supplies
      • Substrates
      • Pressrooom Supplies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Blog
    • Whitepapers
    • Events
      • Industry Events
      • Live from Show Events
      • Webinars
    • Jobs
    • Resources
      • Supplier Gallery
      • Literature Showcase
      • Homepage Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Siegwerk joins HolyGrail 2.0 initiative

    The program investigates digital watermarks for smart packaging recycling to drive a truly circular economy.

    Siegwerk joins HolyGrail 2.0 initiative
    L&NW Staff10.15.20
    Siegwerk, a global providers of printing inks for packaging applications and labels, has joined the HolyGrail 2.0 initiative. Under the auspices of AIM, the European Brands Association, the initiative investigates a pioneering digital watermarks technology for packaging in the European Union. This smart technology could revolutionize the sorting of packaging waste and the quality of recycling. Siegwerk is one of more than 85 companies and organizations from the complete packaging value chain which are part of HolyGrail 2.0. The ultimate goal is to achieve a truly Circular Economy.

    The new technology works like a digital passport for packaging. Digital watermarks the size of a postage stamp are integrated multiple times into the surface of labels or paper-based packaging. These little codes are imperceptible to the  human eye, but can be read by cameras, and can carry a wide range of information, such as manufacturer, Stock Keeping Unit (SKU), type of plastics used and composition for multilayer objects, food vs. non-food usage, etc. This information can be used along the entire packaging value chain – from producer to recycler. It can improve consumer engagement, supply chain visibility and retail operations. In the end, the digital watermark can be detected on the sorting line of a waste sorting facility. This will then enable an improved and more accurate sorting process This in turn results in higher-quality recyclates, which can be re-used in even more new products and thus support a Circular Economy.

    Siegwerk will contribute its expertise on packaging circularity as well as on sustainable inks and varnishes and the printing process to HolyGrail 2.0.

    “We are very proud to be a member of this ambitious initiative, joining renowned companies such as The Coca-Cola Company, Kelloggs, Rewe Group and Tetra Pak. It perfectly fits with a key element of our Circular Economy objectives: targeting collection and recycling of all packaging. We are convinced that we need to transform the industry away from a linear economy towards a Circular Economy model. It’s critical to embrace digital and smart ways to achieve this,” says Alina Marm, Head of Circular Economy Hub at Siegwerk.

    HolyGrail 2.0 is the next phase of the HolyGrail initiative, which was started by the consumer goods manufacturer Procter & Gamble and was completed under the Ellen MacArthur Foundation between 2016 and 2019. It will launch an industrial pilot in order to prove the viability of digital watermarks technologies for more accurate sorting of packaging and higher-quality recycling. In addition, it will establish specifications for embedding watermarking codes into plastic molds as well as specifications for sorting equipment.

    For more information, visit https://www.siegwerk.com/circular-economy.html.

    Suggested For You
    Green Bay Packaging Inc. Green Bay Packaging Inc.
    GraphTech Ltd. GraphTech Ltd.
    Arrow Inks Arrow Inks
    FLEXcon Company, Inc. FLEXcon Company, Inc.
    O Labels     Software Technology by Industry O Labels Software Technology by Industry
    Kocher + Beck highlights GapMaster enhancements Kocher + Beck highlights GapMaster enhancements
    Plastics Converting Solutions, Ltd Plastics Converting Solutions, Ltd
    Fujifilm, Edale find success with flexographic showroom Fujifilm, Edale find success with flexographic showroom
    Fujifilm forecasts bright future for labels Fujifilm forecasts bright future for labels
    Fujifilm responds to label and packaging growth with versatile portfolio Fujifilm responds to label and packaging growth with versatile portfolio
    Toray Plastics (America) delivering clean energy to Rhode Island Toray Plastics (America) delivering clean energy to Rhode Island
    Michelman preparing for 10th Annual Global Day of Service Michelman preparing for 10th Annual Global Day of Service
    NanoGrafix engineers new solutions for security printing NanoGrafix engineers new solutions for security printing
    Resource Label Group acquires Missouri-based Ample Labels Resource Label Group acquires Missouri-based Ample Labels
    UFlex joins Alliance to promote circular economy UFlex joins Alliance to promote circular economy

    Related Buyers Guide Companies

    • Green Bay Packaging Inc.

      ...
      Dillan Thomas, Marketing Manager 04.18.23

    • GraphTech Ltd.

      ...
      Ivan Ivanov, CEO 04.06.23

    • Arrow Inks

      Arrow Inks

      ...
      Mike Mitchell, President 05.11.22


    • FLEXcon Company, Inc.

      FLEXcon Company, Inc.

      ...
      Yvonne Okerberg, Marketing Communications Representative 05.06.22

    • O Labels Software Technology by Industry

      ...
      Sebastian Morrison, Manager 04.27.22

    Loading, Please Wait..

    Trending
    • Constantia Flexibles And SB Packagings Commence Joint Venture
    • Mactac Grows Business With Acquisition Of Label Supply
    • SATO America Acquires Stafford Press
    • Channeled Resources Installs New Coater In Marathon
    • Mactac Acquires Label Supply, Beontag Grows And More
    Breaking News
    • ACTEGA teams with Makro Labelling to advance Signite technology
    • Constantia Flexibles and SB Packagings commence joint venture
    • Inland donates new VersaStudio printer to local high school
    • Contiweb becomes Dscoop sponsor
    • Redfern Labels installs new MPS EF 340 flexo press
    View Breaking News >
    CURRENT ISSUE

    April 2023

    • Slitter-Rewinders
    • Ink Innovation
    • CELAB striving to curb industry’s recycling issue
    • Nutraceutical Labels
    • Narrow Web Profile: Apogee Industries
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing
    BGG Receives Patent for Saw Palmetto ID Method
    Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification
    Coatings World

    Latest Breaking News From Coatings World

    Boeing Starts Construction on New St. Louis Facility
    Brand Finance: Post-COVID Recovery Slows for Chemicals Industry Battling Energy Crisis
    BCF Calls for Greater Urgency on REACH Impasse
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    CareDx, Miromatrix Collaborate on Bioengineered Organs Research
    Capitainer Releases to Market its Fully Automated Sample Handler
    Titan Medical Licenses Most IP to Intuitive; CEO Steps Down
    Contract Pharma

    Latest Breaking News From Contract Pharma

    AVROBIO Sells Cystinosis Gene Therapy for $87.5 Million
    Meiji Seika Pharma, Adcock Ingram Pharma Complete Construction of New Manufacturing Facility
    JSR Life Sciences Consolidates KBI Biopharma and Selexis SA
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Unilever Uses AI for Product Development
    Beautycounter Names New Interim CEO
    Shaz & Kiks Available at Sephora
    Happi

    Latest Breaking News From Happi

    Covergirl Introduces Clean Fresh Yummy Gloss Collection
    Shaz and Kiks Launches at Sephora
    Beautycounter Appoints Board Director Mindy Mackenzie Interim CEO
    Ink World

    Latest Breaking News From Ink World

    ACTEGA, Makro Labelling to Advance Signite Technology
    BCF Requests Greater Urgency on REACH Impasse
    Updated Method Published for Entire BASF Product Portfolio
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    ACTEGA teams with Makro Labelling to advance Signite technology
    Constantia Flexibles and SB Packagings commence joint venture
    Inland donates new VersaStudio printer to local high school
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Mann+Hummel Names President Air Filtration Americas
    KNH Launches Eco-Friendly Menstrual Pads
    Niine Introduces India's First PLA-Based Sanitary Pads
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Enrollment Completed in Anika Therapeutics' Hyalofast Study
    Exactech Releases Next-Gen GPS Shoulder
    Data Shows Favorable Survivorship of MISHA Knee System & Reduction of Arthroplasty Risk in Patients
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    onsemi Presents Path to Accelerate Revenue Growth
    STMicroelectronics Introduces Waterproof MEMS Pressure Sensor
    Graphene Flagship to Join Euro Nano Forum 2023

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login