In forming CELAB, Wausau Coated Products joins other top companies in the self-adhesive label industry to facilitate collaboration at a global level, foster regional initiatives and find and encourage the universal adoption of industry best practices.
“Wausau Coated Products believes that making best use or re-use of labeling by-products is more important than ever, so we joined and support the CELAB consortium,” says Jim Sheibley, executive vice president of sales and marketing at Wausau Coated Products. “The by-products of the label industry have value which has not been widely realized. By working with our customers as they influence their customers, we strive to make the label industry more sustainable. CELAB will help customers, paper & plastic recycling firms, and energy firms realize the hidden value in label matrix and used release liner.”
CELAB will operate as a coalition, empowered to reach across the entire value chain to promote a circular economy for self-adhesive label materials.
CELAB includes a Global Steering Committee and regional branches in Europe and North America, with plans to expand to other regions in the future. The regional branches are designed to address the wide variance in production processes and recycling capability in different markets. Work streams are organized to address various aspects of matrix and release liner recycling, including analyzing technical issues, promoting the use and creation of recycling networks and solutions, interacting with government regulators, and educating the industry and public.