Greg Hrinya, Editor02.03.21
In conjunction with Avery Dennison, Tapwow has released the “Getting Started with NFC Tag Kit." The kit features a variety of the most popular NFC tags from Avery Dennison Smartrac based on NXP NFC ICs combined with the DIRX2 tag management software platform from Tapwow that allows customers to get started with NFC projects quickly and easily.
As more customers are pursuing the opportunities in smart packaging and connected products featuring NFC technology, the companies sought to create an easy-to-use kit that would allow customers to use NFC tags in their own environment and assign meaningful content. With a few clicks within the DIRX2 platform from Tapwow, a customer could create a working demo or proof of concept including tap analytics that could be accessed from any smartphone.
“It is an exciting time for touchless connectivity throughout the world. We worked with Avery Dennison Smartrac, a leader in NFC technology, to get NFC tags in the hands of the end user to see what was possible and how easy the technology is to use. With recent surges in touchless connectivity and payments, more brands have been looking at how to take advantage of NFC technology to create a Hand to Brand connection with their customers. This kit gives them the tags and the software to get started,” explains Michael Sher, CEO of Tapwow.
“At Avery Dennison, we have vast experience in the design, development, production and implementation of NFC tags globally across many industries. Based on our NFC Forum Certifications around both quality and performance, our NFC Tags are reliable and positioned to globally scale to enterprise volumes at a moments notice. This tag kit allows us to showcase our unique and highly demanded NFC products, which feature NXP ICs in a format that makes the technology accessible and easy to configure with the Tapwow software,” says Amir Khoshniyati, head of NFC business at Avery Dennison Smartrac.
The kit was designed for potential customers in pharmaceuticals, consumer goods, healthcare, wine/spirits and more. The capabilities of NFC can provide opportunities in customer engagement, brand protection, traceability, and reuse and recycle. The NFC tags built on NXP’s NTAG and ICODE chip technology offer a mix of functionalities and security levels, to meet customers’ specific needs.
The “Getting Started with NFC Tag Kit” is available today.
As more customers are pursuing the opportunities in smart packaging and connected products featuring NFC technology, the companies sought to create an easy-to-use kit that would allow customers to use NFC tags in their own environment and assign meaningful content. With a few clicks within the DIRX2 platform from Tapwow, a customer could create a working demo or proof of concept including tap analytics that could be accessed from any smartphone.
“It is an exciting time for touchless connectivity throughout the world. We worked with Avery Dennison Smartrac, a leader in NFC technology, to get NFC tags in the hands of the end user to see what was possible and how easy the technology is to use. With recent surges in touchless connectivity and payments, more brands have been looking at how to take advantage of NFC technology to create a Hand to Brand connection with their customers. This kit gives them the tags and the software to get started,” explains Michael Sher, CEO of Tapwow.
“At Avery Dennison, we have vast experience in the design, development, production and implementation of NFC tags globally across many industries. Based on our NFC Forum Certifications around both quality and performance, our NFC Tags are reliable and positioned to globally scale to enterprise volumes at a moments notice. This tag kit allows us to showcase our unique and highly demanded NFC products, which feature NXP ICs in a format that makes the technology accessible and easy to configure with the Tapwow software,” says Amir Khoshniyati, head of NFC business at Avery Dennison Smartrac.
The kit was designed for potential customers in pharmaceuticals, consumer goods, healthcare, wine/spirits and more. The capabilities of NFC can provide opportunities in customer engagement, brand protection, traceability, and reuse and recycle. The NFC tags built on NXP’s NTAG and ICODE chip technology offer a mix of functionalities and security levels, to meet customers’ specific needs.
The “Getting Started with NFC Tag Kit” is available today.
