Greg Hrinya, Editor03.22.21
The Print Drives America Foundation, now entering its fourth year, reached more than two million people last year. The Foundation's ad campaign in the Wall Street Journal combined with its multi-platform communications blitz to highlight the growing relevance of print.
The Print Drives America Foundation was formed in late 2017 by the Printing Industries Alliance. The national print advocacy initiative is registered as a 501©3 charitable organization. Marty Maloney, executive vice president of the Printing Industries Alliance, also serves as the executive director of the Foundation.
"We did not ask for donations in our first three years," says Maloney. "Now we are starting a second round of fundraising to cover more WSJ ads, more trade advertising, more public relations, more webinars, keynotes, press conferences, more speeches, more direct mail, more tool kits for printers and more of everything that advances print. Our messages strongly encourage the use of print. Every time a company uses print, printers are the beneficiaries. Please donate to the Print Drives America Foundation so our messages can continue to drive your printing volume."
According to Maloney, the average printer donation has been $1,200. The Foundation's fundraising initiative will continue for several months; first for existing donors to date, then new donors, then printers across America, print users and finally friends of Print with a focus on vendors.
For more informations about Print Drives America, those interested can contact Maloney at 203-912-0804 or via email.
The Print Drives America Foundation was formed in late 2017 by the Printing Industries Alliance. The national print advocacy initiative is registered as a 501©3 charitable organization. Marty Maloney, executive vice president of the Printing Industries Alliance, also serves as the executive director of the Foundation.
"We did not ask for donations in our first three years," says Maloney. "Now we are starting a second round of fundraising to cover more WSJ ads, more trade advertising, more public relations, more webinars, keynotes, press conferences, more speeches, more direct mail, more tool kits for printers and more of everything that advances print. Our messages strongly encourage the use of print. Every time a company uses print, printers are the beneficiaries. Please donate to the Print Drives America Foundation so our messages can continue to drive your printing volume."
According to Maloney, the average printer donation has been $1,200. The Foundation's fundraising initiative will continue for several months; first for existing donors to date, then new donors, then printers across America, print users and finally friends of Print with a focus on vendors.
For more informations about Print Drives America, those interested can contact Maloney at 203-912-0804 or via email.