06.30.21
In recent years, there has been a marked increase in interest in scented packaging. This trend has increased R&D efforts for Scentisphere, a producer of Scratch’nSniff stickers using Rub’nSmell scent technology.
According to Scentisphere, scent on packaging is proven to increase sales by engaging and educating consumers about the product at point of sale, where 75% of purchase decisions are made.
In addition, because Rub’nSmell can be applied inline just as a fifth color, many brands and packaging suppliers are recognizing the cost benefits of applying scent directly to the package itself. This includes folding cartons, primary labels, shrink sleeves, flexible packaging, blister packs, etc.
The company believes the use of fragrance in packaging and advertising is a marketing necessity and the way of the future. The addition of fragrance to a package makes the package more engaging; helps educate a customer, which in turn increases sales. Scentisphere boasts the tools, technology and technical expertise to deliver this capability to labels and package printing. The Scentisphere motto is, “If it can be printed, it can be scented.”
Founded in 2002, Scentisphere is a reliable marketing agency for global consumer package good brands, including home, air, personal, beauty, and food and beverage brands. They approach each scent branding project as an opportunity to create value and ROI for their scent marketing customers by giving them the ability to integrate the power of scent into their marketing, advertising, and promotional efforts.
Scentisphere offers a broad range of in-house expertise spanning many professions and technologies, including microencapsulation, fragrance development, scent marketing and advertising, print coatings and print applications. Among its clients are P&G, Unilever, Johnson & Johnson, P&G, L’Oreal, Clorox and SC Johnson.
Scentisphere has also evolved into a specialty ink company offering a wide range of scent coatings and varnish products sold under the Rub’nSmell banner. Rub’nSmell is essentially microencapsulated fragrance oil dispersed into a printable coating. Rub’nSmell is available for virtually any printing process enabling printers to print scent just as they would a fifth color.
According to Scentisphere, scent on packaging is proven to increase sales by engaging and educating consumers about the product at point of sale, where 75% of purchase decisions are made.
In addition, because Rub’nSmell can be applied inline just as a fifth color, many brands and packaging suppliers are recognizing the cost benefits of applying scent directly to the package itself. This includes folding cartons, primary labels, shrink sleeves, flexible packaging, blister packs, etc.
The company believes the use of fragrance in packaging and advertising is a marketing necessity and the way of the future. The addition of fragrance to a package makes the package more engaging; helps educate a customer, which in turn increases sales. Scentisphere boasts the tools, technology and technical expertise to deliver this capability to labels and package printing. The Scentisphere motto is, “If it can be printed, it can be scented.”
Founded in 2002, Scentisphere is a reliable marketing agency for global consumer package good brands, including home, air, personal, beauty, and food and beverage brands. They approach each scent branding project as an opportunity to create value and ROI for their scent marketing customers by giving them the ability to integrate the power of scent into their marketing, advertising, and promotional efforts.
Scentisphere offers a broad range of in-house expertise spanning many professions and technologies, including microencapsulation, fragrance development, scent marketing and advertising, print coatings and print applications. Among its clients are P&G, Unilever, Johnson & Johnson, P&G, L’Oreal, Clorox and SC Johnson.
Scentisphere has also evolved into a specialty ink company offering a wide range of scent coatings and varnish products sold under the Rub’nSmell banner. Rub’nSmell is essentially microencapsulated fragrance oil dispersed into a printable coating. Rub’nSmell is available for virtually any printing process enabling printers to print scent just as they would a fifth color.