Prepress company Hamillroad Software has announced the appointment of flexographic platemaker Athena Graphics in a move that will further expand its Bellissima DMS screening availability in Europe.

Athena Graphics is an independent, family-owned business celebrating 30 years of trading this year. Offering a “best-in-class” prepress solution for printers, retailers and brand owners, the company aims to minimize the need for rework, thereby reducing the time-to-market and decreasing operational costs.

Stefaan Deblauwe, COO at Athena Graphics, explains, “We pride ourselves on providing a high-quality service to our customers. We work hard to achieve accurate execution on all our work. Our customers are at the forefront of all we do. With this in mind, we need to make sure any technology we use will only look to strengthen these values – and we have no doubt found this with Bellissima.”

After observing the market and seeing the increase of Bellissima adoption globally, the team at Athena Graphics felt that it was the right time to make the change and been impressed. “The results achieved so far have been second to none; it’s simply brilliant for flexo. We can help our customers produce repeatable Ultra HD quality, widen their operating window, and aid them into new markets and win new business opportunities,” adds Deblauwe.

Commenting on this latest addition to the Bellissima Network, Pierre Hammond, commercial director at Hamillroad, comments, “This continued expansion into a key area in Europe is another successful step towards ensuring greater supply for the increasing demand for Bellissima screened plates. We welcome Stefaan and the team at Athena Graphics into the network and look forward to working with them to achieve joint success.”