• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Labels & Packaging
    • Markets
    • Technology
    • Equipment
    • Supplies
    • Buyers' Guide
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Exclusives
  • Labels & Packaging
  • Markets
  • Technology
  • Equipment
  • Supplies
  • Buyers' Guide
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    eNewsletter Archive
    Our Team
    Subscribe Now
    Advertise Now
    Top Features
    Xitron strives to stay on print’s leading edge

    2022 International Buyers Guide

    Color Management

    Anilox Cleaning Technology

    Adhesive Innovation
    Breaking News
    Converter News
    European Label News
    Industry News
    Industry People
    M&A News
    New Products
    Expert's Opinion
    Live From Shows
    Top News
    Teklynx software helps Top Clean Injection validate labels

    Zeller+Gmelin named Berry Global’s 2021 Ink Supplier of the Year

    Scratch Off Systems acquires HP Indigo 7K digital press

    Screen Americas celebrates milestone installation of Truepress Jet L350UV Series

    APR publishes updated PE film guidance documents
    Blog
    Video Bites
    Beauty & Personal Care Labels
    Beer Labels
    Beverage Labels
    Flexible Packaging
    Folding Carton
    Food Labels
    Glue-Applied
    In-Mold
    Industrial Labels
    Medical Labels
    Pharmaceutical Labels
    Pressure Sensitive
    Prime Labels
    Promotional Labels
    Security Labels
    Shrink
    Smart Labels
    Specialty Labels
    Spirits Labels
    Wine Labels

    Avery Dennison touts versatile portfolio for food labels

    Teklynx software helps Top Clean Injection validate labels

    Scratch Off Systems acquires HP Indigo 7K digital press

    The power of specialty print proofs for cold foil printing

    Quad adds Landa S10P Nanographic Printing Press
    Africa
    Asia
    Australia
    China
    Europe
    India
    Latin America
    Middle East
    North America

    Screen Americas celebrates milestone installation of Truepress Jet L350UV Series

    Amplify details conference schedule

    Quad-C Management invests in Catapult Print and Packaging

    Domino assists Grace Label with supply chain disruptions

    Rotocon wins AI Business Excellence Award
    Flexography
    Digital Printing
    Prepress
    Finishing
    Sustainability

    Xitron strives to stay on print’s leading edge

    Scratch Off Systems acquires HP Indigo 7K digital press

    Screen Americas celebrates milestone installation of Truepress Jet L350UV Series

    APR publishes updated PE film guidance documents

    Amplify details conference schedule
    Digital Printers & Presses
    Flexo Presses
    Label Converting Equipment
    Label Finishing Equipment
    Prepress Equipment

    Scratch Off Systems acquires HP Indigo 7K digital press

    Screen Americas celebrates milestone installation of Truepress Jet L350UV Series

    Rotocon wins AI Business Excellence Award

    Quad adds Landa S10P Nanographic Printing Press

    Epson debuts two new SurePress digital label presses
    Dies And Tooling
    Flexo Supplies
    Ink & Coatings
    Prepress Supplies
    Pressrooom Supplies
    Substrates

    Xitron strives to stay on print’s leading edge

    Zeller+Gmelin named Berry Global’s 2021 Ink Supplier of the Year

    APR publishes updated PE film guidance documents

    Anilox Cleaning Technology

    The power of specialty print proofs for cold foil printing
    All Companies
    Categories
    Company Profiles
    Label Converters
    Trade Associations
    Add New Company
    International Buyers Guide Companies
    Epson America, Inc.

    KTI

    Meech International

    Heidelberg USA

    Spinnaker Coating, LLC
    Industry Events
    Webinars
    Live from Show Events
    • Magazine
      • Current & Past Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Company Profiles
      • Label Converters
      • Trade Associations
      • Add Your Company
    • Labels & Packaging
      • Beauty & Personal Care Labels
      • Beer Labels
      • Beverage Labels
      • Flexible Packaging
      • Folding Carton
      • Food Labels
      • Glue-Applied
      • In-Mold
      • Industrial Labels
      • Medical Labels
      • Pharmaceuticals Labels
      • Pressure Sensitive
      • Prime Labels
      • Promotional Labels
      • Security Labels
      • Shrink
      • Smart Labels
      • Speciality Labels
      • Spirits Labels
      • Wine Tables
    • Markets
      • Africa
      • Asia
      • Australia
      • China
      • Europe
      • India
      • Latin America
      • Middle East
      • North America
    • Equipment
      • Digital Printers & Presses
      • Flexo Presses
      • Label Converting Equipment
      • Label Fishing Equipment
    • Supplies
      • Dies And Tooling
      • Flexo Supplies
      • Ink & Coatings
      • Prepress Supplies
      • Substrates
      • Pressrooom Supplies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Blog
    • Whitepapers
    • Events
      • Industry Events
      • Live from Show Events
      • Webinars
    • Jobs
    • Resources
      • Supplier Gallery
      • Literature Showcase
      • Homepage Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Expert's Opinion

    Plan ahead for the holidays with color matching inks

    In light of economic uncertainty, earlier planning of direct marketing campaigns for the holiday season is critical.

    Plan ahead for the holidays with color matching inks
    Related CONTENT
    • Flint Group Narrow Web - USA
    • Penn Color announces new appointments
    • Omet inks Italian distributor
    • Mepco Label Systems installs HP Indigo press
    • Epson merges art and technology
    Kristin Adams09.01.20
    Considering the economic uncertainty in 2020, earlier planning of direct marketing campaigns for the holiday season is more important today. Supply chains for production materials may be disrupted. Also, businesses are seeing that it’s time to rethink “junk” mail. The renewed interest in direct marketing can further impact production, including inkjet printing.

    Studies show that millennials see direct mail as more trustworthy than spammy email. And it’s no wonder – the average consumer receives over 43,000 marketing emails a year, while households receive only 450 pieces of marketing mail annually.

    All pieces needed to build direct mail campaigns must come together at the right time to meet tight deadlines.

    The production of inkjet ink at Kao Collins has not been affected by the restrictions from the pandemic.

    While an ample supply of standard inks is available and ready to ship. Color matching of inkjet inks for brand colors requires additional time.

    Here’s a look at considerations for launching your holiday direct mail campaign.

    Inkjet Inks Commonly Used for Producing Direct Mail Campaigns commonly
    • Water-based dye in black, CMYK, and color matching spot colors
    • Water-based pigment in black, CMYK, and color matching spot colors
    • Solvent-based dye in black, CMYK, and color matching spot colors
    Steps for color matching inkjet inks
    The ink chemist at Kao Collins chooses the ink formulations for the intended paper product. A campaign may require different types of ink, such as both solvent-based and water-based inks. An envelope may require one ink formulation, while the messaging in the mailer may require another.

    Most importantly, all the inks must be available at the same time to keep production on schedule.

    Color-matching varables
    Substrates – Glossy paper, synthetic paper, or matte paper all require different types of inkjet inks.

    Brand Colors – The Pantone or CMYK formula is the starting point for color matching. Inks and colors print differently depending on the substrate. For example, a tinted paper would require a different color formula than the ink for a bright white paper.

    For the best results, the chemist would test any new ink formulations on the actual substrate being printed.

    Creating PMS Colors vs Process Colors (CMYK)
    Creating the best color match for a spot color is a combination of science and art. The mixture of pigments or dye is the science. The art is the discerning chemist evaluating the results to ensure the color matches the brand standard when applied to the sample paper.

    There are two paths to printing a brand’s primary colors:

    Spot (PMS) Color – This is a single solid color ink, formulated with pigments or dyes and printed without screens or dots. Coca-Cola red, UPS brown, or Tiffany blue all have precise Pantone hues using PMS Colors to maintain brand consistency.

    Depending on the substrate, these ink formulas may need to be modified. A formula for Tiffany blue would differ depending on the substrate.

    Process Colors (CMYK) – Producing a color image involves using a combination of four colors: Cyan, Magenta, Yellow, and Black. It is often called the four-color process. The color is achieved with small dots of varying sizes, that when overlaid, create the appearance of a solid color.

    Four-color printing with CMYK inkjet inks has a narrower gamut. Six-color printing extends the range of colors that can be reproduced.

    The four-color process has inherent limitations. While it would seem that all the colors could be combined to create an intended color, that’s not the case. Matching a CMYK color to a Pantone color is not always possible because the CMYK color gamut – or range of colors perceptible to the human eye – is limited.

    Many brands have colors that fall outside the range that can be accurately printed with process colors. Home Depot’s signature orange, can’t be accurately produced using the combination of the four process colors. For color matching, the ink must be uniquely formulated.

    To achieve a wider gamut of colors may require a five- or six-color process. That could increase the costs of a direct mail campaign, compared to having a single PMS spot color.

    Avoiding Surprises that Delay Production and Printing
    Companies have good reason to consider direct mail marketing. Since it takes time for formulating and testing inks for performance and color matching, now is not too early to discuss ink formulations for color matching with a Kao Collins chemist.


    About the author: Kristin Adams is marketing manger for Kao-Collins
    Suggested For You
    Flint Group Narrow Web - USA Flint Group Narrow Web - USA
    Penn Color announces new appointments Penn Color announces new appointments
    Omet inks Italian distributor Omet inks Italian distributor
    Mepco Label Systems installs HP Indigo press Mepco Label Systems installs HP Indigo press
    Epson merges art and technology Epson merges art and technology

    Related Content

    • Flint Group Narrow Web - USA

      Flint Group Narrow Web - USA

      ...
      Karin Albrektsson, Global Marketing & Communications manager Flint Group Narrow Web 06.30.21

    • Ink and Coatings | Pressroom Supplies

      Penn Color announces new appointments

      “Vicki and Simon bring a wealth of experience to Penn Color,” says Kevin Putman, Penn Color’s president.
      L&NW Staff 07.17.20

    • Europe
      Omet inks Italian distributor

      Omet inks Italian distributor

      Fornietic and LirmaPrint, which had already been working with Durst, will distribute the Omet XJet powered by Durst.
      L&NW Staff 06.29.20


    • Digital Printers & Presses | Digital Printing | Flexible Packaging
      Mepco Label Systems installs HP Indigo press

      Mepco Label Systems installs HP Indigo press

      The HP Indigo 20000 digital press will allow Mepco to expand into flexible packaging.
      L&NW Staff 05.12.20

    • Epson merges art and technology

      Epson merges art and technology

      The booth features a stunning mural art installation created from labels printed by Epson’s SurePress and ColorWorks label printers.
      09.26.19


      Trending
      • FLEXcon Addresses Sustainability Commitment In New VideoBite | Label and Narrow Web
      • Quad-C Management Invests In Catapult Print And Packaging | Label and Narrow Web
      • Quad-C Management invests in Catapult Print and Packaging
      • HP Indigo Reaches 2,000th Active Install Milestone | Label and Narrow Web
      • Epson Debuts Two New SurePress Digital Label Presses | Label and Narrow Web
      Breaking News
      • Labelexpo Asia 2022 postponed
      • Teklynx software helps Top Clean Injection validate labels
      • Zeller+Gmelin named Berry Global’s 2021 Ink Supplier of the Year
      • Videojet and Loftware partner to accelerate labeling automation
      • Scratch Off Systems acquires HP Indigo 7K digital press
      View Breaking News >
      CURRENT ISSUE

      April 2022

      • Dscoop Post-Show Coverage
      • Slitter-Rewinders
      • Label Traxx highlights newest innovations
      • Craft Beer Labels
      • Pharmaceutical Labels
      • Luminer Converting Group

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports
      GC Rieber Foundations Expand Philanthropic Efforts
      Coatings World

      Latest Breaking News From Coatings World

      ICP Receives ASC Innovation Award for Spray Foam That Meets Changing Environmental Regulations
      Pylon Coatings Uses Polygiene Biomaster & Verimaster for Antimicrobial Surface Protection
      Sto Corp. Recognized with Multiple Honors at the EIFS Hero Awards
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Medtronic, DaVita to Create New Kidney Care Firm
      OmniGuide's RevoLix HTL Hybrid Thulium Laser OK'ed for BPH and Stone Treatments
      In Vitro Diagnostic Medical Devices Regulation Takes Effect
      Contract Pharma

      Latest Breaking News From Contract Pharma

      DFE Pharma Opens India CoE for Fast-Track Formulation Services
      Helsinn Establishes New R&D Hub in the U.S.
      CureVac, myNEO Partner on Antigen Targets for mRNA-Cancer Vax Development
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Carlyle To Acquire HCP Packaging
      Estée Lauder Companies Faces Class Action Lawsuit
      La Roche-Posay Launches Matte Moisturizer for Oily Skin
      Happi

      Latest Breaking News From Happi

      Vegan Beauty Brand Skin Proud Launches Skin Positivity Chatbot on Twitter
      Dial Drafts Dermatologist, Health & Wellness Experts and More for ‘Count of Clean Crew’
      E.l.f. Beauty’s Net Sales Increase 13% in Q4
      Ink World

      Latest Breaking News From Ink World

      UK-Based Caps Cases Installs World’s First EFI Nozomi 14000 LED Digital Corrugated Press
      Sonoco Announces Transition of Chief Financial Officer
      Azelis Expands Presence in India
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Teklynx software helps Top Clean Injection validate labels
      Zeller+Gmelin named Berry Global’s 2021 Ink Supplier of the Year
      Videojet and Loftware partner to accelerate labeling automation
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Rael Raises $35M in Series B Funding
      Schobertechnologies Offers Rotary Web-fed Converting Solutions
      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      ManaMed's ManaSport Wearable Ultrasound Earns FDA Nod
      Ekso Bionics Names Jerome Wong as Interim CFO
      Exactech Completes First Surgeries Using Next-Gen Cage Glenoid
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      onsemi Recognized by Fortune 500 for Its Transformation Journey
      LG Display Presents AI-Driven NFT Artwork on Transparent OLED
      Joe Stockunas Joins SEMI as Americas President

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login