Xeikon is starting to see considerable interest in its latest innovation, Fusion Technology. The digital printing specialist unveiled its newest capabilities at Labelexpo Europe 2015 in Brussels, Belgium.

Fusion features single pass label production on one digital platform. It combines full color production printing with digital embellishment of labels and packaging in a single pass, thus bringing the industry closer to fully automated digital printing. According to Filip Weymans, Xeikon’s director of segment marketing and business development, Labels and Packaging, the company expects to commercialize Fusion Technology by 2017.

“There has been a very strong confirmation from the market, with a lot of people saying this is what we want,” says Weymans. “We give a technology demonstration, and immediately viewers say, ‘When can I buy it?’ So it’s very encouraging to see that the people that are in the market for more high-end labels, this is something where they see the concept of combining different digital technologies as something they can benefit from. We also had suppliers