Greg Hrinya, Associate Editor05.16.17
Dscoop Phoenix featured a wide range of experiences, from a Technology Showcase to an Imagination Station to educational sessions. Dscoop, a digital solutions cooperative of HP technology users, showcased how digital printing can increase a company’s bottom line by opening up new avenues of business.
In a changing marketplace, GPA Specialty Substrates defined how to “Give Brands a Boost to Survive in the Modern Market.” GPA’s Mary Ann Geers and Matt Buckley explained how print is currently being challenged, as more shoppers are resorting to the Internet to consume their products. With the numbers supporting this trend, print has become more important than ever, as the label and packaging need to transcend the item and leave a lasting mark on the consumer.
According to GPA, successful brands engage the customer, and digital printing provides converters with an opportunity to personalize and customize labels that will directly communicate with the consumer. Geers said that the
In a changing marketplace, GPA Specialty Substrates defined how to “Give Brands a Boost to Survive in the Modern Market.” GPA’s Mary Ann Geers and Matt Buckley explained how print is currently being challenged, as more shoppers are resorting to the Internet to consume their products. With the numbers supporting this trend, print has become more important than ever, as the label and packaging need to transcend the item and leave a lasting mark on the consumer.
According to GPA, successful brands engage the customer, and digital printing provides converters with an opportunity to personalize and customize labels that will directly communicate with the consumer. Geers said that the
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