• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Labels & Packaging
    • Markets
    • Technology
    • Equipment
    • Supplies
    • Buyers' Guide
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Exclusives
  • Labels & Packaging
  • Markets
  • Technology
  • Equipment
  • Supplies
  • Buyers' Guide
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    eNewsletter Archive
    Our Team
    Subscribe Now
    Advertise Now
    Top Features
    Digital and Hybrid Printers and Presses

    Digital Printing Market Update

    Overlamination Films

    Narrow Web Profile: Quality Tape & Label

    Companies To Watch: Arrow Systems, Inc.
    Breaking News
    Converter News
    European Label News
    Industry News
    Industry People
    M&A News
    New Products
    Expert's Opinion
    Live From Shows
    Top News
    Gallus planning virtual event for March

    Lemu Group engineers mask-making machine

    Niagara Label upgrades with Nilpeter flexo press

    Soma partners with Moore & Moore in US

    INX introduces new inks for flexible packaging
    Blog
    Video Bites
    Beauty & Personal Care Labels
    Beer Labels
    Beverage Labels
    Flexible Packaging
    Folding Carton
    Food Labels
    Glue-Applied
    In-Mold
    Industrial Labels
    Medical Labels
    Pharmaceutical Labels
    Pressure Sensitive
    Prime Labels
    Promotional Labels
    Security Labels
    Shrink
    Smart Labels
    Specialty Labels
    Spirits Labels
    Wine Labels

    New Polyonics label material helps metal processors avoid recalls

    Mactac enhances spirits bottle label

    Designing returnable and reusable takeout packaging

    Western Shield improves efficiency with new Nilpeter FA-17

    UFlex doubling capacity of aseptic liquid packaging plant
    Africa
    Asia
    Australia
    China
    Europe
    India
    Latin America
    Middle East
    North America

    Soma partners with Moore & Moore in US

    Acucote expands FSC-certified portfolio

    FTA planning in-person Forum & INFOFLEX

    Fortis Solutions Group achieves SGP certification

    Accraply introduces Sirius MK6
    Flexography
    Digital Printing
    Prepress
    Finishing
    Sustainability

    Niagara Label upgrades with Nilpeter flexo press

    INX introduces new inks for flexible packaging

    Highcon and EFI announce global partnership

    Domino grows installation and service teams

    Acucote expands FSC-certified portfolio
    Digital Printers & Presses
    Flexo Presses
    Label Converting Equipment
    Label Finishing Equipment
    Prepress Equipment

    Domino grows installation and service teams

    ABG keeps pace with demand with recruitment drive

    Loftware and NiceLabel join forces

    Flint Group announces new XSYS division

    Bobst opens digital inkjet demo center in Barcelona
    Dies And Tooling
    Flexo Supplies
    Ink & Coatings
    Prepress Supplies
    Pressrooom Supplies
    Substrates

    INX introduces new inks for flexible packaging

    Acucote expands FSC-certified portfolio

    UPM Raflatac strengthens linerless business

    Techkon USA partners with Konica Minolta

    New Polyonics label material helps metal processors avoid recalls
    All Companies
    Categories
    Company Profiles
    Label Converters
    Trade Associations
    Add New Company
    International Buyers Guide Companies
    Mechanical Specialties, Inc.

    OMET Americas, Inc.

    Dantex Group

    HP, Inc.

    Martin Automatic Inc.
    Industry Events
    Webinars
    Live from Show Events
    • Magazine
      • Current & Past Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Company Profiles
      • Label Converters
      • Trade Associations
      • Add Your Company
    • Labels & Packaging
      • Beauty & Personal Care Labels
      • Beer Labels
      • Beverage Labels
      • Flexible Packaging
      • Folding Carton
      • Food Labels
      • Glue-Applied
      • In-Mold
      • Industrial Labels
      • Medical Labels
      • Pharmaceuticals Labels
      • Pressure Sensitive
      • Prime Labels
      • Promotional Labels
      • Security Labels
      • Shrink
      • Smart Labels
      • Speciality Labels
      • Spirits Labels
      • Wine Tables
    • Markets
      • Africa
      • Asia
      • Australia
      • China
      • Europe
      • India
      • Latin America
      • Middle East
      • North America
    • Equipment
      • Digital Printers & Presses
      • Flexo Presses
      • Label Converting Equipment
      • Label Fishing Equipment
    • Supplies
      • Dies And Tooling
      • Flexo Supplies
      • Ink & Coatings
      • Prepress Supplies
      • Pressrooom Supplies
      • Substrates
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Blog
    • Whitepapers
    • Events
      • Industry Events
      • Live from Show Events
      • Webinars
    • Jobs
    • Resources
      • Supplier Gallery
      • Literature Showcase
      • Homepage Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Talking digital print adoption with Unilever

    John Snow, Capability Leader, Unilever R&D, is one of the speakers at the upcoming Digital Print for Packaging US.

    Talking digital print adoption with Unilever
    Related CONTENT
    • ABG keeps pace with demand with recruitment drive
    • Flexible packaging specialist selects Vetaphone
    • STRATEGISING YOUR APPROACH TOWARDS DIGITAL PRODUCTION
    • Inaugural edition of Labelexpo South China takes place
    • eAgile installs new Nilpeter press
    03.09.18
    Smithers Pira will host Digital Print for Packaging US June 4-6, 2018, in Chicago, IL. John Snow, Capability Leader, Unilever R&D, is one of the speakers at the event. In the Q&A that follows, discusses what he is looking forward to most, but also provides insights into trends going on in commodity product packaging that are impacting the digital print community, three potential growth areas of digital print, and more:



    What are some technical challenges CPGs face with digital adoption?

    John:
    There is still a lot of detailed viewing applied to artwork (loops and scrutiny) and where new technology may not provide the exact same “quality” it is deemed not comparable even though on shelf, in hand, no one would really see a difference.  I have yet to see a shopper with a magnifier, with exception of trying to read small text, checking the graphics and colour detail in store.  Accounting plays a challenging role with the cost impact on a component level verses the link to total value.  It is difficult for some companies to look at total cost, big picture.  If the component cost goes up, margins go down, which makes it tough to implement even if your total cost, supply chain and other areas favourably impacted, goes down.  A third challenge is the management of expectations as the capability differs across printed materials.  For example the cost of what you can do today with labels is not necessarily what you can do with cartons or tubes.

    Where are some potential areas of growth for digital, and what would you like see in the future from digital printing?

    John: Growth is definitely in the future across all printed materials for digital.  As the capability improves, speeds increase, supply and demand take shape and costs come down it is going to continue to grow significantly.  In many categories the customer and consumer demands are moving run sizes from the mega print run to more specific, focused quantities.  Speed to market, to respond to competitive threats, to launch faster, are all value enablers that grow the potential of digital print.  Sustainability impacts are going to shape the growth with reduced waste and turn around speed being quantified and valued much more then they currently are. 

    What are some trends going on in commodity product packaging that the digital print community needs to know about?

    John: The reality of what customers and consumers want changes continuously.  Many suppliers touting the digital capability continue to drive the “name on here” aspects which is fine but it is really an extremely small element of the value opportunity.  The ability to localize, customize, and itemize for brand messages, targeted sales, cultural/language differences and security far out weigh the value of putting someone’s name on their detergent or deodorant label (I do not suggest this as a gift for your partner).

    What are you most excited to hear about at Digital Print for Packaging 2018?

    John:
    Developments in cross material capability.  Reduction of some of the key cost drivers as supply/demand takes effect.  Hybrid advancements combining the best of both worlds.  Development of visual and other attention grabbing features and capabilities.


    For more on Digital Print for Packaging, visit https://www.printfutures.com
    Related Searches
    • materials
    • security
    • Digital printing
    • tubes
    Suggested For You
    ABG keeps pace with demand with recruitment drive ABG keeps pace with demand with recruitment drive
    Flexible packaging specialist selects Vetaphone Flexible packaging specialist selects Vetaphone
    STRATEGISING YOUR APPROACH TOWARDS DIGITAL PRODUCTION STRATEGISING YOUR APPROACH TOWARDS DIGITAL PRODUCTION
    Inaugural edition of Labelexpo South China takes place Inaugural edition of Labelexpo South China takes place
    eAgile installs new Nilpeter press eAgile installs new Nilpeter press
    Simplifying digital printing with centralized color management Simplifying digital printing with centralized color management
    Xeikon appoints Jetrix to support digital demand in Mexico Xeikon appoints Jetrix to support digital demand in Mexico
    Enprom enhances efficiency at Multisac Enprom enhances efficiency at Multisac
    Digital and Hybrid Printers and Presses Digital and Hybrid Printers and Presses
    Digital Printing Market Update Digital Printing Market Update
     Narrow Web Profile: Quality Tape & Label Narrow Web Profile: Quality Tape & Label
    ModTek invests in Dantex ModTek invests in Dantex
    Durst recognized by Printing United Alliance Durst recognized by Printing United Alliance
    Xeikon introduces 7 colour label press Xeikon introduces 7 colour label press
    Herzog Etiketten installs Mark Andy Digital Pro 3 Herzog Etiketten installs Mark Andy Digital Pro 3

    Related Online Exclusives

    • Flexible Packaging | Food Labels | Industrial Labels | Pressure Sensitive | Substrates

      'Laminate with Confidence' with Achem

      The overlamination film supplier is addressing the evolving market while adding durability and aesthetic appeal to labels and flexible packaging.
      L&NW Staff 01.05.21

    • Food Labels | North America | Substrates
      Avery Dennison identifies latest trends in food labeling

      Avery Dennison identifies latest trends in food labeling

      The shift to private brands, locally-sourced products, and sustainable packaging is impacting this thriving sector.
      Greg Hrinya, Editor 11.25.20

    • Digital Printing | North America
      Xaar rebrands, eyes North American market

      Xaar rebrands, eyes North American market

      CEO John Mills sits down with L&NW to discuss the company’s moves, including the new ImagineX platform.
      Greg Hrinya, Editor 11.16.20


    • Digital Printing | North America
      Mark Andy talks digital with L&NW

      Mark Andy talks digital with L&NW

      David Medlar discusses the latest trends in the digital and hybrid printing markets, in addition to Mark Andy’s response to consumer demand.
      Greg Hrinya, Editor 11.09.20

    • Digital Printing
      Benny Landa provides update on Landa Digital Printing

      Benny Landa provides update on Landa Digital Printing

      The LDP founder says, "Printing will never be the same again," and looks forward to drupa 2020.
      Dave Savastano, Editor, Ink World 09.17.20

    • Digital Printing | Security Labels | Substrates
      PPG Teslin delivers for Abbott Label

      PPG Teslin delivers for Abbott Label

      The synthetic labelstock, which offers advanced security and extreme durability, has excelled on the Domino N610i UV inkjet press.
      Brande Juart, Marketing Communications Manager, Silicas and Teslin Products, PPG Industries 09.14.20


    • Digital Printers & Presses | Digital Printing | North America
      Epson provides view of North American label market

      Epson provides view of North American label market

      Victor Gomez sits down with L&NW to discuss the trends and challenges facing this versatile sector.
      Greg Hrinya, Editor 09.01.20

    • Beauty & Personal Care Labels | Digital Printing | North America
      Marathon Labels partners with International Label & Printing

      Marathon Labels partners with International Label & Printing

      The FLAG network enabled these two converters to team up for a digitally-printed run of hand sanitizer labels.
      L&NW Staff 08.31.20

    • Beauty & Personal Care Labels | North America | Substrates | Sustainability
      Personal care labels critical during pandemic

      Personal care labels critical during pandemic

      Avery Dennison’s newest products assist converters and brands focused on health and wellness.
      Greg Hrinya, Editor 07.27.20


    • Digital Printing | North America | Substrates
      Digital substrates evolve to meet demand

      Digital substrates evolve to meet demand

      Avery Dennison has developed materials to work with a wide range of digital presses.
      Greg Hrinya 07.23.20

    • Digital Printers & Presses | Digital Printing
      Xeikon and Flint Group optimize portfolios

      Xeikon and Flint Group optimize portfolios

      Automation and remote access were highlighted during a recent virtual news conference.
      Greg Hrinya, Editor 06.09.20

    • Digital Printing | Finishing | Label Finishing Equipment
      Dscoop highlights digital finishing with AB Graphic

      Dscoop highlights digital finishing with AB Graphic

      During a Dscoop webinar, ABG’s Matt Burton and Jim Kehring touted the company’s modular product line.
      Greg Hrinya, Editor 05.18.20


    • Digital Printing | North America
      Xeikon Café TV targets future trends, technologies

      Xeikon Café TV targets future trends, technologies

      Digital printing has boosted a diverse product range that includes pharmaceuticals, food, health and beauty, wine and spirits, and more.
      Greg Hrinya, Editor 04.27.20

    • North America | Substrates | Sustainability
      Avery Dennison ‘Intent’ on meeting sustainability goals

      Avery Dennison ‘Intent’ on meeting sustainability goals

      Enhanced product portfolios, including ClearIntent, have been designed to positively impact the environment.
      Greg Hrinya, Editor 04.24.20

    • AWA hosts Global Release Liner Conference

      AWA hosts Global Release Liner Conference

      The conference marked one of the last industry events to take place this spring before the coronavirus lockdown.
      Ann Hirst-Smith 04.13.20


    Trending
    • Niagara Label Upgrades With Nilpeter Flexo Press
    • APR, SpotOn! Launch New Color Management Platform
    • Domino Grows Installation And Service Teams
    • Fathom Optics Unleashes New Technology Targeting Packaging Industry
    • UPM Raflatac Strengthens Linerless Business
    Breaking News
    • Gallus planning virtual event for March
    • Lemu Group engineers mask-making machine
    • Niagara Label upgrades with Nilpeter flexo press
    • Soma partners with Moore & Moore in US
    • INX introduces new inks for flexible packaging
    View Breaking News >
    CURRENT ISSUE

    November/December 2020

    • Digital and Hybrid Printers and Presses
    • Digital Printing Market Update
    • Overlamination Films
    • Narrow Web Profile: Quality Tape & Label
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet
    Gadot Positions Mineral Line for Vegan Market
    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition
    Coatings World

    Latest Breaking News From Coatings World

    LINE-X Launches Dealer Program with International Truck
    PPG Reports Q4, Full-year 2020 Financial Results
    BASF Begins Implementing Ralignment of Global Business Services Unit
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cretex Companies CEO Steps Down
    Data Show Porex's Medical Device Filtration Materials Protect Against Virus, Bacteria Spread
    Endoscopic Hemostasis Devices Market Valued at $730 Million
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Pfizer, BioNTech Enter Vax Pact with COVAX
    FDA Approves Janssen’s CABENUVA
    AGC Biologics Appoints Boulder Site GM
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Coty Appoints Chief Procurement Officer
    Lageen Tubes Launches Mono-Material PE Tube Solutions
    Jason Jones Loses Battle with Covid-19
    Happi

    Latest Breaking News From Happi

    Carol’s Daughter Adds New Hair Products
    Moroccan Gold Series Launches NuDo Shampoo
    Youbody Debuts Waterless Body Wash
    Ink World

    Latest Breaking News From Ink World

    BOBST Demonstrates Future of Flexible Packaging Production at Virtual Open House
    Morancé Soudure France Adds Comexi F2 MC 10-color Flexo Press
    AR Packaging Acquiring Firstan Holdings Ltd
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Gallus planning virtual event for March
    Lemu Group engineers mask-making machine
    Niagara Label upgrades with Nilpeter flexo press
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Freudenberg to Establish Apparel Interlining Competence Centers
    Minet Adds Spunlace Line in Romania
    Lemu Group Engineers Mask-Making Machine
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Cretex Companies CEO Steps Down
    Conformis Enters Development & Supply Agreement with SITES Medical
    Sectra, RSA Biomedical Sign Distribution Agreement for Implant Stability Tool
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Ambiq Wins IoT Semiconductor Company of the Year Award
    Ynvisible Names Michael Robinson CEO, Jani-Mikael Kuusisto SVP Ventures

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login