• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Labels & Packaging
    • Markets
    • Technology
    • Equipment
    • Supplies
    • Buyers' Guide
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Exclusives
  • Labels & Packaging
  • Markets
  • Technology
  • Equipment
  • Supplies
  • Buyers' Guide
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    eNewsletter Archive
    Our Team
    Subscribe Now
    Advertise Now
    Top Features
    Dscoop Post-Show Coverage

    Slitter-Rewinders

    Craft Beer Labels

    Pharmaceutical Labels

    Luminer Converting Group: Narrow Web Profile
    Breaking News
    Converter News
    European Label News
    Industry News
    Industry People
    M&A News
    New Products
    Expert's Opinion
    Live From Shows
    Top News
    Rotocon wins AI Business Excellence Award

    Quad adds Landa S10P Nanographic Printing Press

    Sihl launches materials for on-demand color label printing

    Siegwerk releases flexible packaging ink

    Sun Chemical expands SunColorBox range with SunConnect
    Blog
    Video Bites
    Beauty & Personal Care Labels
    Beer Labels
    Beverage Labels
    Flexible Packaging
    Folding Carton
    Food Labels
    Glue-Applied
    In-Mold
    Industrial Labels
    Medical Labels
    Pharmaceutical Labels
    Pressure Sensitive
    Prime Labels
    Promotional Labels
    Security Labels
    Shrink
    Smart Labels
    Specialty Labels
    Spirits Labels
    Wine Labels

    Quad adds Landa S10P Nanographic Printing Press

    Avery Dennison announces Core Series Portfolio Tape Selector App

    Brook + Whittle's new acquisition, SunDance goes to HP and more

    World’s first tequila in a cardboard bottle

    In-Mold Decorating Association announces 2022 IMDA Awards Competition
    Africa
    Asia
    Australia
    China
    Europe
    India
    Latin America
    Middle East
    North America

    Rotocon wins AI Business Excellence Award

    Xeikon Café on Tour arrives in North America

    Specialty announces move to new facility

    Mark Andy hosts dealer's open house in Warsaw

    Kingfisher Labels adds 10th Edale press
    Flexography
    Digital Printing
    Prepress
    Finishing
    Sustainability

    Rotocon wins AI Business Excellence Award

    Quad adds Landa S10P Nanographic Printing Press

    Sihl launches materials for on-demand color label printing

    Epson debuts two new SurePress digital label presses

    Xeikon Café on Tour arrives in North America
    Digital Printers & Presses
    Flexo Presses
    Label Converting Equipment
    Label Finishing Equipment
    Prepress Equipment

    Rotocon wins AI Business Excellence Award

    Quad adds Landa S10P Nanographic Printing Press

    Epson debuts two new SurePress digital label presses

    HP Indigo reaches 2,000th active install milestone

    Mark Andy hosts dealer's open house in Warsaw
    Dies And Tooling
    Flexo Supplies
    Ink & Coatings
    Prepress Supplies
    Pressrooom Supplies
    Substrates

    Sihl launches materials for on-demand color label printing

    Siegwerk releases flexible packaging ink

    Sun Chemical expands SunColorBox range with SunConnect

    Avery Dennison announces Core Series Portfolio Tape Selector App

    Nazdar celebrates 100th anniversary with refreshed brand identity
    All Companies
    Categories
    Company Profiles
    Label Converters
    Trade Associations
    Add New Company
    International Buyers Guide Companies
    Delta ModTech

    QC Electronics, Inc.

    Lemu Group North America

    Spinnaker Coating, LLC

    HP, Inc.
    Industry Events
    Webinars
    Live from Show Events
    • Magazine
      • Current & Past Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Company Profiles
      • Label Converters
      • Trade Associations
      • Add Your Company
    • Labels & Packaging
      • Beauty & Personal Care Labels
      • Beer Labels
      • Beverage Labels
      • Flexible Packaging
      • Folding Carton
      • Food Labels
      • Glue-Applied
      • In-Mold
      • Industrial Labels
      • Medical Labels
      • Pharmaceuticals Labels
      • Pressure Sensitive
      • Prime Labels
      • Promotional Labels
      • Security Labels
      • Shrink
      • Smart Labels
      • Speciality Labels
      • Spirits Labels
      • Wine Tables
    • Markets
      • Africa
      • Asia
      • Australia
      • China
      • Europe
      • India
      • Latin America
      • Middle East
      • North America
    • Equipment
      • Digital Printers & Presses
      • Flexo Presses
      • Label Converting Equipment
      • Label Fishing Equipment
    • Supplies
      • Dies And Tooling
      • Flexo Supplies
      • Ink & Coatings
      • Prepress Supplies
      • Substrates
      • Pressrooom Supplies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Blog
    • Whitepapers
    • Events
      • Industry Events
      • Live from Show Events
      • Webinars
    • Jobs
    • Resources
      • Supplier Gallery
      • Literature Showcase
      • Homepage Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Avery Dennison details state of smart labeling market (Part II)

    L&NW continues its conversation with Francisco Melo on the topic of growth in smart labeling applications.

    Avery Dennison details state of smart labeling market (Part II)
    Related CONTENT
    • GraphTech Ltd.
    • Avery Dennison, Estal, Kurz launch 'Make-a-Mark'
    • Shrink Sleeves
    • Label Congress approaching as industry returns to in-person events
    • Avery Dennison debuts embedded UHF RFID tag for tire industry
    Greg Hrinya, Associate Editor05.21.18
    The labels and packaging space continues to evolve, as industry leaders pioneer new technologies that will dramatically change the consumer experience for years to come.

    Francisco Melo, vice president and general manager, Global RFID for Avery Dennison, recently sat down with Label & Narrow Web to discuss his company’s endeavors in this field, as well as where he sees the market heading in the future.

    L&NW: What are some of the main hurdles to adoption in today’s market?
    FM: I often get asked this question. One is the readiness among the retailer, brand, customer, or whomever you’re talking to. It’s readiness to adopt new technology. It’s true that the technology helps, but it’s also true that you might not be able to act on the information and the data that the technology is providing you.

    For a retailer, you need to understand the level of inaccuracy you have and understand the problem you’re trying to solve. Once you know you’re inaccurate, then do you have the systems to provide the activity to adopt the technology?

    When specifically talking about retail, there’s also an element of having disciplined store operations. You need stores that are going to perform the functions and comply to the standards, and obviously, you need management support. The typical ROI we see in many deployments is less than a year in payback. When you look at the investment retailers make, this is a very telling case because of what it provides them on the bottom line.

    L&NW: How would converters get engaged in this space?
    FM: The key is making the adoption of the technology simple. The converter must be in a “ready mode” to integrate this technology into their press operations — that’s fundamental. In some industries, the retailer totally gets it, and others it’s a work in progress. At some point, the integration with the packaging and labels is going to happen. The way that converters are going to help simplify this process is by integrating it.

    At Avery Dennison, we support our converter base and provide them with the technical support and expertise needed for them to be ready to adopt and integrate the technology.

    L&NW: What materials and printing processes are most converters using for smart labels?
    FM: It varies. By and large, the most common substrate out there in the retail space, and in other segments, is a pressure sensitive material. In the apparel space, you’ll also see some printed fabric labels, as well. As you get into some of the more premium brands, they’ll use fancier hang tags with special papers and special graphics.

    There is a clear benefit when converters are able to integrate the technology flawlessly into the label. It’s one thing if I buy the inlay and include it on my package, and it’s another thing if I’m able to actually have it integrated inside my label or hang tag, and that typically brings more value as you don’t have to buy an additional label. That provides an added cost benefit, as well.

    In terms of printing, it’s mostly thermal printing. That’s the most common form, which is inkjet-based. We also have companies that are using offset and flexo. We could print the labels in nearly any way, but thermal is the most common one.

    L&NW: What is the potential for this technology, and could every item one day have a “smart” label?
    FM: Yes, absolutely. At some point in the future, every item will have a unique digital identity-and intelligent label. Our ultimate goal is to provide the technology for all these items to be born digital. Working with a worldwide converter base, we have the unique technology that allows us to build off that. There will be a world where every item is digitized, allowing us to bridge the physical and the digital.

    We at Avery Dennison bring the best of both worlds to the converter base. An extensive portfolio of labels materials and the world’s largest selection of UHF RFID inlays.

    The first part of the interview can be found here.
    Related Searches
    • change
    • tags
    • trends
    • papers
    Suggested For You
    GraphTech Ltd. GraphTech Ltd.
    Avery Dennison, Estal, Kurz launch Avery Dennison, Estal, Kurz launch 'Make-a-Mark'
    Shrink Sleeves Shrink Sleeves
    Label Congress approaching as industry returns to in-person events Label Congress approaching as industry returns to in-person events
    Avery Dennison debuts embedded UHF RFID tag for tire industry Avery Dennison debuts embedded UHF RFID tag for tire industry
    Avery Dennison completes acquisition of Vestcom Avery Dennison completes acquisition of Vestcom
    Avery Dennison Foundation announces scholarship winners Avery Dennison Foundation announces scholarship winners
    Avery Dennison focusing on healthcare and pharmaceutical labeling trends Avery Dennison focusing on healthcare and pharmaceutical labeling trends
    Miraclon appoints Chris Mitchell Midwestern US sales manager Miraclon appoints Chris Mitchell Midwestern US sales manager
    Avery Dennison receives USDA certification for new hot-melt adhesive Avery Dennison receives USDA certification for new hot-melt adhesive
    Label Congress 2021 announces educational program Label Congress 2021 announces educational program
    Films Films
    Mid-Year Economic Report Mid-Year Economic Report
    RFID Update RFID Update
    Avery Dennison launches Sustainable ADvantage Avery Dennison launches Sustainable ADvantage

    Related Content

    • GraphTech Ltd.

      ...
      Ivan Ivanov, CEO 03.09.22

    • Finishing | Substrates
      Avery Dennison, Estal, Kurz launch

      Avery Dennison, Estal, Kurz launch 'Make-a-Mark'

      The collaboration initiative intends to break new ground in sustainable and innovative wine and spirits packaging.
      09.14.21

    • Shrink Sleeves

      Shrink Sleeves

      Converters and suppliers are seeing a sizeable increase in demand for this popular packaging application.
      Greg Hrinya, Editor 09.10.21


    • North America
      Label Congress approaching as industry returns to in-person events

      Label Congress approaching as industry returns to in-person events

      Suppliers and converters are eagerly anticipating the event, which will take place from September 29-30 in Rosemont, IL, USA.
      Greg Hrinya, Editor 09.09.21

    • Smart Labels
      Avery Dennison debuts embedded UHF RFID tag for tire industry

      Avery Dennison debuts embedded UHF RFID tag for tire industry

      The AD Maxdura tire tag leverages Avery Dennison’s material science and RF design expertise to provide information into the lifecycle of the tire.
      09.08.21


      Trending
      • FLEXcon Addresses Sustainability Commitment In New VideoBite | Label and Narrow Web
      • HP Indigo Reaches 2,000th Active Install Milestone | Label and Narrow Web
      • Brook + Whittle's New Acquisition, SunDance Goes To HP And More | Label and Narrow Web
      • FLEXcon addresses sustainability commitment in new VideoBite
      • APR Helps Amherst Label Gain GMI Certification | Label and Narrow Web
      Breaking News
      • AWA to host 22nd Global Release Liner Industry Conference & Exhibition
      • Domino assists Grace Label with supply chain disruptions
      • Rotocon wins AI Business Excellence Award
      • Quad adds Landa S10P Nanographic Printing Press
      • Sihl launches materials for on-demand color label printing
      View Breaking News >
      CURRENT ISSUE

      April 2022

      • Dscoop Post-Show Coverage
      • Slitter-Rewinders
      • Craft Beer Labels
      • Pharmaceutical Labels
      • Luminer Converting Group

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Stratum Nutrition’s Patent Portfolio Grows to Europe and Canada
      Coca-Cola to Phase Out Honest Tea Brand by Year’s End, Citing Supply Chain Challenges
      Vitafoods Europe 2022 Attendance Returns to 2019 Level
      Coatings World

      Latest Breaking News From Coatings World

      PPG Sets Goals to Reduce Greenhouse Gas Emissions, Unveils 2021 ESG Report
      Birla Carbon to Present Sustainable Carbon-based Solutions at PaintIndia 2022
      BTC Europe, NXTLEVVEL Biochem to Distribute Biobased & Biodegradable Solvents in Europe
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Kilo Health Invests 500,000 Euros in Pulsetto
      China to Strengthen Robotic Surgical Market With Second 5-Year Plan
      First Patient Enrolled in Alucent Biomedical's Vascular Scaffolding Clinical Trial
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Steriline Robotic Applications to Improve Quality in Drug Primary Packaging
      A Clean Sweep for AES at FOYA Awards
      Lonza, IBF Partner on Drug Development, Manufacture for Portfolio Cos
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Men’s Skincare Market to Hit $13 Billion by End of 2022
      Estée Lauder Promotes Gibu Thomas to EVP, ELC Online
      HipDot Launches Girl Scout Cookie Collection
      Happi

      Latest Breaking News From Happi

      Consumer Dermatology Company Dermala Introduces Second Microbiome-Powdered Line of Products for Eczema-Prone Skin
      Duke Cannon Supply Co. Inks Five-Year Deal As Official Grooming Partner of the Army-Navy Football Game to be Held on Dec. 10
      Croda Achieves Highest Carbon Management Level in Ecovadis’ New Carbon Scorecard
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: Zeller+Gmelin, Sun Chemical and Kornit Top This Week’s News
      Nazdar Celebrates 100 Years with a New Look
      hubergroup Chemicals Exhibits at Paint India for First Time
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Rotocon wins AI Business Excellence Award
      Quad adds Landa S10P Nanographic Printing Press
      Sihl launches materials for on-demand color label printing
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Thinx Names Meghan Davis as CEO
      Kimberly-Clark Reportedly Examining Sale of Latin American Tissue
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      James W. Stone Named AANA President
      Tom Hedman Named Senior Principal Scientist at Spinal Simplicity
      ODT's Most Read Stories This Week—May 21
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: Graphene Flagship, Japan Display and LG Display Top This Week’s Stories
      Evonik Launches New Processing Aids for PV Wafer Cutting
      NREL Creates Highest Efficiency 1-Sun Solar Cell

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login