Almost 100 companies from 26 countries submitted over 200 entries to the Awards, which were introduced to celebrate the 10th anniversary of the launch of the KODAK FLEXCEL NX System and conceived as the first flexo printing awards to “look beyond the package” and evaluate the impact of submissions on the entire value chain. Pier Luigi Sassanelli, chairman of the independent judging panel, assembled an expert international team of flexo experts and global brands such as Procter & Gamble, Nestlé and Kimberly-Clark.
With high quality considered a precondition, the panel judged entries against four categories of innovation excellence: creativity in graphic design; conversion from other print processes; workflow efficiency; and commitment to sustainability. Awards were divided into three classes: Silver (excellence in two categories), Gold (three categories) and Platinum (all four categories). Collectively, the entries represent game-changing packaging print production processes that embody that transformation of flexo.
“I’m regularly asked, ‘What’s next on the agenda for flexo?’” said Chris Payne, President Flexographic Packaging Division, Kodak. “The future is clearly illustrated by the companies that have been honoured with these awards and the great strides they have made in not only demonstrating that flexo is capable of the very highest print quality but that, more importantly they are driving efficient, consistent and sustainable manufacturing processes. We are proud to be their technology partner.”
With an impressive overall standard for entries and a judging process that set a high bar for excellence, the panel gave seven Gold Awards and five Silver Awards, with four companies awarded the distinction of highest honors based on a numerical scoring system. No Platinum Awards were given on this occasion, clearly laying down the challenge and setting the goal for future events. Europe, North and South America, and South Asia provided the 12 winners. Italy produced a particularly strong showing, with three Gold Awards and one Silver Award. Winners will receive their awards at a special Kodak celebration event in May.
The full roll of honor is as follows:
WINNERS WITH HIGHEST HONORS (in alphabetical order)
(For a detailed look at the winners, check out the L&NW slideshow!)
Lorytex, Uruguay (Graphic Design, Workflow Efficiency and Sustainability) – Gold
Lorytex’s expanded color gamut (ECG) solution delivered a 30% reduction in production time, reduced ink inventory and exceptional visual impact - all achieved on their client’s older, gearless printing press.
Pentaflex Films LLP, India (Process Conversion and Sustainability) - Silver
Salt is traditionally packaged in a PET+PE structure for ease of printability and quality of gravure printing on PET. The entry met the client’s request for a sustainable solution by converting the job to a 100%-recyclable PE+PE flexo printed structure with no compromise in shelf appeal.
Reproflex 3 & Roberts Mart, UK (Process Conversion, Workflow Efficiency and Sustainability) - Gold
The quality and consistency flexo produced persuaded the client — a global brand — to switch from gravure to flexo, with prepress provided by Reproflex 3 using SpectRM/ Project Blue process.
Z Due, Italy (Process Conversion, Workflow Efficiency and Sustainability) – Gold
No less than eight of Z Due’s submissions were selected by the judges, a number that amply demonstrates the company’s enormous success in converting corrugated offset work to flexo (see Editor’s Note below for Z Due partner companies).
WINNERS (in alphabetical order)
Bolsapel, Argentina (Graphic Design and Workflow Efficiency) - Silver
Asked to produce a high-quality promotional product faster than the client’s gravure supplier could, Bolsapel’s radical solution — a shaped doypack printed with flexo — met the deadline and matched gravure for quality.
CR Serigrafia, Italy (Excellence in Process Conversion, Workflow Efficiency and Sustainability) - Gold
Working with client Esbe (member of the Piber Group), CR Serigrafia replaced dry offset printing with direct-to-container printing on rigid conical plastic containers using flexo.
Fotolito Veneta & Imball Center, Italy (Process Conversion and Graphic Design) - Silver
A number of technical difficulties were overcome in converting coffee packaging from gravure to flexo. Fotolito Veneta and Imball Center matched the quality, reduced costs by 40% and cut time-to-market from 59 days to 37.
Imageworx, USA (Process Conversion and Graphic Design) - Silver
3D optics is traditionally an offset process. The Art of Magic stamp — the first US postal stamp ever printed flexo — was printed 16 months after Imageworx started R&D on 3D and optical illusion prepress for its printer customer, Banknote Corporation of America.
IsmaColor, Italy (Process Conversion, Graphic Design and Workflow Efficiency) - Gold
Ismacolor is a prepress and printing company that has worked actively with brands to help them transition to eye-catching packaging printed alternatively on more sustainable substrates while reducing overall cost and time to market at higher or comparable quality.
Plastilene, Colombia (Process Conversion, Workflow Efficiency and Sustainability) - Gold
Plastilene’s winning applications success builds on multiple aspects of flexo technology including advanced screenings and surface patterning for quality, stability, superior reproduction, image definition and smooth vignettes.
Pulse Media, UK (Process Conversion and Workflow Efficiency) - Silver
For this application the brief from the brand was to match what was previously printed as a litho laminate case via flexo. On the print date, the brand signed off on the first print pull indicating an improvement in print quality and leading to another benefit for the printer in faster make ready.
Steurs Graphic Solutions & Helios Packaging, Belgium (Process Conversion, Graphic Design and Workflow Efficiency) - Gold
The client agreed to use flexo instead of gravure as long as the design and quality did not change. In the event, flexo outperformed gravure on most elements.
For full details on the award winners, visit: www.kodak.com/go/flexoawards
The judging panel for the Global Flexo Innovation Awards was totally independent and comprised experts in the packaging value chain from design to print production and sustainability. The members were:
• Pier Luigi Sassanelli: Empowerims Consulting, Lead judge
• Jean-Paul Duquet: Director Sustainability, Flexible Packaging Europe
• Christopher Horton: Senior Vice-President (Retired), SGS International
• Sebastian Longo: President and Managing Director of Fotograbados Longo S.A
• Ken McGuire: Research Fellow, Procter & Gamble
• Philippe Roulet: Former Head of Packaging Materials and Training, and Leader of the Worldwide Flexible Packaging Network, Nestlé
• Roslyn Russell: Product Manager, Kimberly-Clark