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    Online Exclusives

    Avery Dennison drives development of durable labels

    Paul Purdef describes the evolving technologies designed to handle the most stringent labeling demands.

    Avery Dennison drives development of durable labels
    Greg Hrinya, Associate Editor03.19.19
    When it comes to labeling durable goods, the label is required to last the life of the product. And to make matters more challenging, these labels are often exposed to the harshest of environments. A durable label must withstand the heat of a car’s engine or the disparate elements seen with tools and lawnmowers.

    Meanwhile, these pressure sensitive materials must be cost effective, comply with a multitude of standards, and yield the least amount of waste as possible.

    Avery Dennison, a substrates and adhesives supplier based in Mentor, OH, USA, has utilized its resources to develop durable portfolios for a wide range of applications. From the automotive and outdoor industries to drum labeling, Avery Dennison has responded to industry demand.

    The company has the ability to offer products that have been UL certified and validated by mandates such as BS5609 chemical drum labeling, and most recently, ISO 17025.

    “We’re a full-service lab,” explains Paul Purdef, marketing director, Durables, Label and Graphic Materials North America, at Avery Dennison. “W

    Continue reading this story and get 24/7 access to Label and Narrow Web for FREE


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