Greg Hrinya, Associate Editor04.12.19
As technology becomes more and more advanced, the customer experience could ultimately dictate buying choices. With more products available than ever before–and many consumers leaning toward online purchasing–giving the buyer a memorable experience is one significant way to generate revenue.
Creating top notch labels and packaging is one way to leave a lasting impression. At Dscoop Edge, held March 24-27, 2019, in Orlando, FL, USA, the customer experience was a popular topic throughout the educational track and keynote presentations.
According to Vicki Strull, design strategist, 64% of consumers say that a positive customer experience is the biggest indication of brand loyalty. Meanwhile, 20% of millennials expect a customized experience.
Susan Moore, VP of sales at Tharstern, cited Tesla and the brand’s continued drive to shape the customer experience. “Be interested in what the customer has to say, and change their experience based on their feedback,” she noted.
According to Moore, brands can see revenues increase 10-15% while lowering the costs to serve their customer by 10-15%–all by
Creating top notch labels and packaging is one way to leave a lasting impression. At Dscoop Edge, held March 24-27, 2019, in Orlando, FL, USA, the customer experience was a popular topic throughout the educational track and keynote presentations.
According to Vicki Strull, design strategist, 64% of consumers say that a positive customer experience is the biggest indication of brand loyalty. Meanwhile, 20% of millennials expect a customized experience.
Susan Moore, VP of sales at Tharstern, cited Tesla and the brand’s continued drive to shape the customer experience. “Be interested in what the customer has to say, and change their experience based on their feedback,” she noted.
According to Moore, brands can see revenues increase 10-15% while lowering the costs to serve their customer by 10-15%–all by
Continue reading this story and get 24/7 access to Label and Narrow Web for FREE
FREE SUBSCRIPTION
