Dieter Finna05.29.19
Tony Snyder's keynote "This Changes Everything" was a highlight of the 2018 Digital Print for Packaging conference in Berlin. During his presentation, Snyder, who is vice president product portfolio and management at Philip Morris International (PMI), discussed PMI’s vision of a “smoke-free future.
Snyder works to continue to radically change the product portfolio of PMI with the addition of alternative products to traditional smoking. In addition to these changes, PMI also places stringent demands on the supply chain in terms of flexibility, agility and speed-to-market. Because these are the strengths of digital printing, PMI decided to invest in a hybrid digital printing line from Gallus at its Swiss development facility in Neuchâtel.
The key question for Philip Morris is: how far can they develop a digital end-to-end production line for all the smaller batch sizes within a production-related environment?
Designing A Smoke Free Future
With its strategic decision to replace conventional cigarettes with less harmful products, Philip Morris finds itself in a trans
Snyder works to continue to radically change the product portfolio of PMI with the addition of alternative products to traditional smoking. In addition to these changes, PMI also places stringent demands on the supply chain in terms of flexibility, agility and speed-to-market. Because these are the strengths of digital printing, PMI decided to invest in a hybrid digital printing line from Gallus at its Swiss development facility in Neuchâtel.
The key question for Philip Morris is: how far can they develop a digital end-to-end production line for all the smaller batch sizes within a production-related environment?
Designing A Smoke Free Future
With its strategic decision to replace conventional cigarettes with less harmful products, Philip Morris finds itself in a trans
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