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    Online Exclusives

    Dscoop Edge keynote presentations promote creativity, innovation

    In Orlando, FL, USA, speakers ranging from Johnny Cupcakes to Kristen Hadeed emphasized thinking outside the box to drive sales.

    Dscoop Edge keynote presentations promote creativity, innovation
    Chris Barez-Brown advocates for action based on feeling versus thinking.
    Greg Hrinya, Associate Editor06.10.19
    Dscoop Edge featured a wide range of keynote presentations, intended to inspire creativity among the 1,700 attendees. The 14th annual HP users conference, which took place from March 24-27 in Orlando, FL, USA, welcomed Chris Barez-Brown, Kristen Hadeed and Johnny Cupcakes.

    Barez-Brown, who established the consultancy Upping Your Elvis in 2010, encouraged brainstorming to find new ways to lead your business. His organization collaborates with Nike, Unilever, Britvic, Diageo, The Guardian, Mediacom and ITV. In asking, “Who’s the Elvis in your business?” Barez-Brown said that those in leadership positions should seek simple endavors that resonate with employees.

    “Our job as leaders is to tap into our passions every day and encourage them in our people,” he said. “My job is to help people step back from the business and reassess, to help rejuvenate our people.”

    Barez-Brown, in analyzing the inner workings of the brain, advocated for action based on feeling versus thinking. “Some clients are a black belt in thinking,” Barez-Brown noted. “When thinking about the best decisions in

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