Greg Hrinya, Associate Editor06.20.19
A good food label showcases high-quality graphics while incorporating various print techniques to differentiate the product on the shelf. It is important to note, however, that an effective food label must accomplish far more than dazzling the eye. These labels are required to meet certain regulations and inform the consumer as to their contents.
The challenge for substrate suppliers is designing materials that can both educate and entertain. UPM Raflatac, which has North American headquarters in Mills River, NC, USA, has developed a wide range of paper and film facestocks to meet customer demands. UPM Raflatac’s substrates and adhesives have been constructed to perform in multiple environments and with different printing technologies.
“Food packaging labels are expected to conform to a variety of packaging types to provide eye-catching branding to motivate point-of-sale purchases and communicate critical nutrition information, like product ingredients and sell-by dates,” says Pascal Oliveira, director of global business development, Food, UPM Raflatac. “The food labels must provide great
The challenge for substrate suppliers is designing materials that can both educate and entertain. UPM Raflatac, which has North American headquarters in Mills River, NC, USA, has developed a wide range of paper and film facestocks to meet customer demands. UPM Raflatac’s substrates and adhesives have been constructed to perform in multiple environments and with different printing technologies.
“Food packaging labels are expected to conform to a variety of packaging types to provide eye-catching branding to motivate point-of-sale purchases and communicate critical nutrition information, like product ingredients and sell-by dates,” says Pascal Oliveira, director of global business development, Food, UPM Raflatac. “The food labels must provide great
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