07.25.19
Brands spend millions on their logos, color schemes and packaging designs. Maintaining a consistent brand is strategic and critical for all of them. If a brand’s colors are inconsistent across different packaging or customer touch points, it may suggest a lack of quality and can cause confusion and less brand loyalty.
Up until very recently, color consistency has remained very challenging to implement. The sheer variety of printing processes, inks and substrates have created a significant challenge for brand owners and converters to achieve color consistency. Some substrates, such as paperboard and corrugated cardboard, are more absorbent, which can affect how the color of the substrate itself interacts with the ink and affects the color. Substrates aren't the only consideration either – there are various printing processes, from offset, flexo and gravure to digital printing, and all use different types of inks.
“This is becoming a real priority for brand owners now,” says Federico D'Annunzio, head of product development for DigiColor Technology at Bobst. “Until recently, there was only a little culture of co
Up until very recently, color consistency has remained very challenging to implement. The sheer variety of printing processes, inks and substrates have created a significant challenge for brand owners and converters to achieve color consistency. Some substrates, such as paperboard and corrugated cardboard, are more absorbent, which can affect how the color of the substrate itself interacts with the ink and affects the color. Substrates aren't the only consideration either – there are various printing processes, from offset, flexo and gravure to digital printing, and all use different types of inks.
“This is becoming a real priority for brand owners now,” says Federico D'Annunzio, head of product development for DigiColor Technology at Bobst. “Until recently, there was only a little culture of co
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