• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Labels & Packaging
    • Markets
    • Technology
    • Equipment
    • Supplies
    • Buyers' Guide
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Exclusives
  • Labels & Packaging
  • Markets
  • Technology
  • Equipment
  • Supplies
  • Buyers' Guide
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    eNewsletter Archive
    Our Team
    Subscribe Now
    Advertise Now
    Top Features
    Dscoop Post-Show Coverage

    Slitter-Rewinders

    Craft Beer Labels

    Pharmaceutical Labels

    Luminer Converting Group: Narrow Web Profile
    Breaking News
    Converter News
    European Label News
    Industry News
    Industry People
    M&A News
    New Products
    Expert's Opinion
    Live From Shows
    Top News
    Heidelberg USA launches new Print Media Performance & Training Center

    Avery Dennison announces Global Supplier Award winners

    Vetaphone adds support for American customers

    EyeC unveils revamped website

    Grace Imaging gets boost from GM finishing equipment
    Blog
    Video Bites
    Beauty & Personal Care Labels
    Beer Labels
    Beverage Labels
    Flexible Packaging
    Folding Carton
    Food Labels
    Glue-Applied
    In-Mold
    Industrial Labels
    Medical Labels
    Pharmaceutical Labels
    Pressure Sensitive
    Prime Labels
    Promotional Labels
    Security Labels
    Shrink
    Smart Labels
    Specialty Labels
    Spirits Labels
    Wine Labels

    World’s first tequila in a cardboard bottle

    In-Mold Decorating Association announces 2022 IMDA Awards Competition

    Five approaches for more sustainable beauty packaging

    Essentra Packaging invests in Landa Nanographic press

    In 2040 a fifth of all food packaging could still be landfilled or incinerated
    Africa
    Asia
    Australia
    China
    Europe
    India
    Latin America
    Middle East
    North America

    Heidelberg USA launches new Print Media Performance & Training Center

    Vetaphone adds support for American customers

    Grace Imaging gets boost from GM finishing equipment

    Nazdar to manufacture VFP electronic ink for US Market

    Bar Graphic and J&J Converting open US demo center
    Flexography
    Digital Printing
    Prepress
    Finishing
    Sustainability

    World’s first tequila in a cardboard bottle

    EyeC unveils revamped website

    Grace Imaging gets boost from GM finishing equipment

    Five approaches for more sustainable beauty packaging

    Essentra Packaging invests in Landa Nanographic press
    Digital Printers & Presses
    Flexo Presses
    Label Converting Equipment
    Label Finishing Equipment
    Prepress Equipment

    EyeC unveils revamped website

    Essentra Packaging invests in Landa Nanographic press

    SunDance moves into flexible packaging with HP Indigo

    Why inkjet and toner systems will be market redefining to 2032

    Bar Graphic and J&J Converting open US demo center
    Dies And Tooling
    Flexo Supplies
    Ink & Coatings
    Prepress Supplies
    Pressrooom Supplies
    Substrates

    Avery Dennison announces Global Supplier Award winners

    In 2040 a fifth of all food packaging could still be landfilled or incinerated

    Nazdar to manufacture VFP electronic ink for US Market

    Asda implements latest ColorCert ScoreCard Server

    Zeller+Gmelin introduces UV-curable and water-based inkjet inks
    All Companies
    Categories
    Company Profiles
    Label Converters
    Trade Associations
    Add New Company
    International Buyers Guide Companies
    HP, Inc.

    QC Electronics, Inc.

    Delta ModTech

    KTI

    Epson America, Inc.
    Industry Events
    Webinars
    Live from Show Events
    • Magazine
      • Current & Past Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Company Profiles
      • Label Converters
      • Trade Associations
      • Add Your Company
    • Labels & Packaging
      • Beauty & Personal Care Labels
      • Beer Labels
      • Beverage Labels
      • Flexible Packaging
      • Folding Carton
      • Food Labels
      • Glue-Applied
      • In-Mold
      • Industrial Labels
      • Medical Labels
      • Pharmaceuticals Labels
      • Pressure Sensitive
      • Prime Labels
      • Promotional Labels
      • Security Labels
      • Shrink
      • Smart Labels
      • Speciality Labels
      • Spirits Labels
      • Wine Tables
    • Markets
      • Africa
      • Asia
      • Australia
      • China
      • Europe
      • India
      • Latin America
      • Middle East
      • North America
    • Equipment
      • Digital Printers & Presses
      • Flexo Presses
      • Label Converting Equipment
      • Label Fishing Equipment
    • Supplies
      • Dies And Tooling
      • Flexo Supplies
      • Ink & Coatings
      • Prepress Supplies
      • Substrates
      • Pressrooom Supplies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Blog
    • Whitepapers
    • Events
      • Industry Events
      • Live from Show Events
      • Webinars
    • Jobs
    • Resources
      • Supplier Gallery
      • Literature Showcase
      • Homepage Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Avery Dennison focusing on beer, wine and spirits market

    The substrate and adhesive specialist has engineered a host of labeling materials to support converters in this pivotal space.

    Avery Dennison focusing on beer, wine and spirits market
    Related CONTENT
    • Lemu Group Helps Customers Meet Surging Demands
    • Kocher + Beck highlights GapMaster enhancements
    • Innovia Films
    • Discover Achem Lamination
    • Avery Dennison Label and Packaging Materials
    Greg Hrinya, Editor05.27.21
    Already one of the more popular labeling segments for converters, the beer, wine, and spirits market has been impacted significantly over the past year. Given the chaotic nature of the pandemic, this area saw increased focus from consumers – translating to varying demand for label printers amidst changing habits in purchasing.

    US alcohol per capita consumption has peaked. According to Vanita Marzette, senior product manager of wine and spirits, Avery Dennison Label and Packaging Materials, consumers adapted their spending habits to the new normal, buying their wine and spirits at grocery stores and through DTC channels.  Of course, e-commerce played a significant role in beer, wine and spirits purchasing during the COVID-19 pandemic.

    “E-commerce saw a 153% increase in sales growth and a 191% increase in number of orders in 2020,” notes Marzette. “DTC volume grew at 31% as Americans reached out to purchase wine directly from their favorite wineries, and the wineries reciprocated by offering entertaining virtual wine tastings, discounts and online events. US Spirits have been gaining share of total alcohol from beer and wine, with sales rising to 39.1% percent of the total beverage alcohol market.

    Ready-to-drink (RTD) beverages and hard seltzers, which saw increased popularity during the pandemic, will continue to be popular, says Marzette. RTD sales growth has accelerated in the off-premises. In the future, continued vaccinations and treatment methods, this market will continue to stabilize.

    Premiumization emerged as a big trend during the pandemic, and this should continue in off-premise wine sales. Experts suggest that since Americans didn’t have the opportunity to buy wine in on-premise establishments, where they are used to paying a high mark-up, they decided to treat themselves to higher priced wines to drink at home during the pandemic.

    “As the COVID-19 vaccine is rolled out in the United States during 2021, on-premise accounts will begin opening their doors once again and we will see the market slowly start to recover in sales dollars, as well as a boost in volume,” states Marzette. “We have seen demand come back across the spectrum of materials.”

    With increased focus on this pivotal segment, Avery Dennison has developed a host of new products to support label converters. In 2020, the company expanded its portfolio with six new sustainable facestocks, including a range of cotton materials and its Crush Range.

    “This year as we continue to see a focus on the premiumization trend and growth in spirits, we are adding new hammered metal facestocks and an embossable film,” says Marzette. “Wine materials cross both wine and spirits, as well as craft beer, because these areas are all following the trend toward premiumization. We are also seeing more unique and textured facestocks that work across segments. The wine materials offer the added benefit of being able to stand up to ice buckets and condensation. In addition, we see a lot of craft beer brands gravitating toward prime films and shrink sleeve materials.”

    The Avery Dennison Wine and Spirits portfolio offers classic and premium materials that have been designed to help brands stand out on shelf. The company offers over 150 constructions for this segment, with an extensive portfolio that includes uncoated, coated, glossy, sustainable and luxury papers. Avery Dennison also has several technical resources that collaborate with wineries and converters to ideate and source engineered solutions.

    In developing these materials, the voice of the customer has been integral in product development. “We are heavily influenced by converter needs in addition to keeping a finger on the market for brand owner needs,” remarks Marzette. “We continue to listen to our converters to understand gaps in the market, converting issues that need to be addressed, in addition to providing them materials that meet their customer needs. We also work closely with converters to source material for specific or custom solutions through our engineered solutions program.”

    With its new product launches comes an increased focus on sustainability. Sustainable materials are continuing to become more popular, and consumers are demanding sustainability from their favorite brands.

    “There has been an increase in requests for materials that are FSC, recyclable or made from organic materials that are sourced in a responsible manner,” says Marzette. “Avery Dennison has met these needs with sustainable options that have 30% to 100% recycled content in addition to including material made from cotton, citrus, hemp and barley. Sustainability will continue to be extremely important in this segment, and we are committed to growing our sustainable material offering in this space.”
    Suggested For You
    Lemu Group Helps Customers Meet Surging Demands Lemu Group Helps Customers Meet Surging Demands
    Kocher + Beck highlights GapMaster enhancements Kocher + Beck highlights GapMaster enhancements
    Innovia Films Innovia Films
    Discover Achem Lamination Discover Achem Lamination
    Avery Dennison Label and Packaging Materials Avery Dennison Label and Packaging Materials
    Global Graphics touts SmartDFE Global Graphics touts SmartDFE
    Fujifilm, Edale find success with flexographic showroom Fujifilm, Edale find success with flexographic showroom
    Fujifilm forecasts bright future for labels Fujifilm forecasts bright future for labels
    Fujifilm responds to label and packaging growth with versatile portfolio Fujifilm responds to label and packaging growth with versatile portfolio
    Archroma launches online regulatory and compliance platform Archroma launches online regulatory and compliance platform
    Toray Plastics (America) delivering clean energy to Rhode Island Toray Plastics (America) delivering clean energy to Rhode Island
    Michelman preparing for 10th Annual Global Day of Service Michelman preparing for 10th Annual Global Day of Service
    Flint Group Narrow Web introduces ‘Evolution Series’ of coating products Flint Group Narrow Web introduces ‘Evolution Series’ of coating products
    NanoGrafix engineers new solutions for security printing NanoGrafix engineers new solutions for security printing
    UFlex joins Alliance to promote circular economy UFlex joins Alliance to promote circular economy

    Related Content

    • Lemu Group Helps Customers Meet Surging Demands

      Lemu Group Helps Customers Meet Surging Demands

      The industry leader in the manufacture of technologically advanced converting equipment and packaging automation specific to the roll label and POS industry.

    • Kocher + Beck highlights GapMaster enhancements

      Kocher + Beck highlights GapMaster enhancements

      In an interview with L&NW, David Morris explains how his company's latest technology gives the operator full control of the diecutting process.
      Greg Hrinya, Editor

    • Innovia Films

      ...
      Patricia Potts, Communications Manager 03.24.22


    • Discover Achem Lamination

      Discover Achem Lamination

      ...

    • Avery Dennison Label and Packaging Materials

      Avery Dennison Label and Packaging Materials

      ...
      Sarah Minter, Marketing Communications Manager 03.09.22


      Breaking News
      • Heidelberg USA launches new Print Media Performance & Training Center
      • Avery Dennison announces Global Supplier Award winners
      • Vetaphone adds support for American customers
      • EyeC unveils revamped website
      • Grace Imaging gets boost from GM finishing equipment
      View Breaking News >
      CURRENT ISSUE

      April 2022

      • Dscoop Post-Show Coverage
      • Slitter-Rewinders
      • Craft Beer Labels
      • Pharmaceutical Labels
      • Luminer Converting Group

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Cranberry Consumption Linked to Memory and Neurological Function Improvements
      Bilberon Bilberry Extract Receives U.S. Patent For Eye Strain, Neck/Shoulder Pain
      Jordan Process Receives Nutrasource ICAP Certification for CBD
      Coatings World

      Latest Breaking News From Coatings World

      Teknos Receives EcoVadis Gold Medal for Sustainability Performance
      AkzoNobel and Partners Team Up to Hack Carbon Reduction Challenges
      Five PPG Facilities in Ohio Recognized for Sustainability, Health, Safety Practices
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      VenoStent's SelfWrap Bioabsorbable Perivascular Wrap Earns Breakthrough Status
      Guard Medical Closes $11 Million Series B Investment
      OMNIVISION, Silicon Line Partner on Optical Fiber Endoscope Cables
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Catalent Invests $175M to Expand Mfg. Capabilities at Winchester, KY
      Sartorius Expands Manufacturing Site in Tunisia
      BioMoti Partners with Pharma Company to Develop Ovarian Cancer Treatment
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Ulta Beauty Launches Retail Media Network
      Top 10 Beauty Brands in the U.S. for Q1 2022
      Lush Cosmetics Launches ‘Gay is OK’ Soap
      Happi

      Latest Breaking News From Happi

      ACI Urges Congress To Ensure Funding for EPA’s Office of Chemical Safety and Pollution Prevention
      Dr. Dana’s Nail Renewal System Relaunches Under Rare Beauty Brands
      Charlotte Tilbury Releases Sun-Kissed Glow Bronzer Color Cosmetics
      Ink World

      Latest Breaking News From Ink World

      hubergroup Chemicals Exhibits at Paint India for First Time
      Award for Sustainability: Evonik Receives Platinum Rating Again
      Nazdar Ink Technologies to Showcase Latest Ink Innovations at FESPA Global Print Expo 2022
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Heidelberg USA launches new Print Media Performance & Training Center
      Avery Dennison announces Global Supplier Award winners
      Vetaphone adds support for American customers
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      'Right' Hygiene Conference to be Held in June
      Freudenberg to Present Battery Pack and Liquid Absorbers at Battery Show
      H&V Appoints Vice President and General Counsel
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Paragon 28 Rolls Out TenoTac 2.0 Hammertoe and Soft Tissue Repair
      Cionic Expands Scientific Advisory Board
      First Surgeries Performed Using Globus Medical's Excelsius3D
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      NREL Creates Highest Efficiency 1-Sun Solar Cell
      eMagin Wins People’s Choice Award at Display Week 2022
      Wiliot Launches Battery-Assisted Version of its IoT Pixel Tags

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login