Avery Dennison optimizes materials for booming wine market

The wine labeling market continues to evolve. While many popular names rely on their tradition, the newest players look to the label to stand out in a sea of bottles. For many consumers, the label will play the biggest role in wine selection.

Therefore, substrates suppliers are tasked with delivering cutting-edge materials that can answer demand for what resonates with shoppers.

“Special effects for wine materials can get pretty extreme. It comes down to finding the right effect for the brand,” states Vanita Marzette, senior product manager, Wine and Spirits, Avery Dennison Label and Packaging Materials. “The special effects can enhance the brand when used correctly. Our new materials have subtle textures and embossing capabilities that will work well and elevate nearly any brand that uses them.”

The growth is evident in this market. According to AWA Alexander Watson Associates, the figures match the optimism. Wine labels have seen an annual growth rate of 2.4% for the period of 2019-2022, and global label volume growth estimates have increased from 2013-2015 levels. AWA, in its “AWAreness Report Global Wine