CEO Guy Gecht drew upon the teachings of 'Star Wars' for his annual presentation.
Gecht titled his speech after the name of the newest Star Wars installment.
Chewbacca makes a guest appearance, light saber in hand.
Gecht introduced EFI's new website where users can share idea and draw inspiration from their print industry peers.
Gecht pointed out that a few Connect's ago, he predicted personalization would become a trend, while Trump said in business, "nothing's personal." Here he has fun swapping hairstyles.
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