Slideshows

AWA's Sleeve Label Award winners 2024

The awards competition, now in its 10th year, recognizes outstanding achievements in the shrink sleeve labeling industry worldwide.

TD Sleeve Category – Winner; Client: Bo-Ho; Company: Reynders Label Printing

With flawless color matching between the shrink sleeve and pump on a white bottle, and simple yet striking graphics, Bo-Ho’s execution is so impeccable that the judges initially mistook it for direct print! The sleeve converting, application, and shrinking are among the finest the judges have seen. Bo-Ho exemplifies the versatility of shrink sleeve labels and reflects the brand owner’s and converter’s commitment to quality execution making it a deserving winner in the TD Sleeve category.

Can Category Winner – Client: Supper Coffee; Company: McDowell Label

The Super Coffee Can delivers an exceptional visual and tactile experience, making creative use of sandpaper and tactile doming varnish embellishments, combined with the simple, yet striking, show-through areas of the silver bright can. This world-class execution of design, printing, and sleeve converting elevates the brand’s market presence, making it a standout on the shelf, and leaving a lasting impression on consumers.

Environmental Category Winner – Client: Supper Coffee; Company: Brook + Whittle

Super Coffee stands as a deserving winner in the Environmental category, thanks to its innovative packaging solution that represents a significant step forward in the shrink sleeve’s sustainability journey. It provides up to 99% light blocking using a clear PET bottle and the Association of Plastic Recyclers (APR) recognized clear PET shrink sleeve, and washable inks. This achievement highlights the converter’s technical expertise and commitment to sustainability, delivering a strong environmental solution, without sacrificing the aesthetics or quality of the shrink sleeve. This enables brands to transition from difficult-to-recycle colored PET to clear PET (bottle and sleeve), facilitating compatibility with recycling systems while still delivering the essential light protection properties that prevent spoilage, nutrient loss, or flavor change of the container’s contents. Clear PET has a higher recycling value, whereas colored PET is often more costly to manage and frequently ends up in landfills or being recycled in lower value applications. By adopting these innovative technologies, brands can introduce significant volumes of fully recyclable clear PET into the market.

Best of Show Winner – Client: Evian Coperni Limited Edition; Company: Sleever International

The Evian Coperni container stands above the rest as Best of Show. The design exudes luxury and elegance, and upon “looking closer” it becomes a deeply captivating and experiential label. Simple yet sophisticated graphics are flawlessly executed and encourage consumers to peer inside the bottle, where a star-filled universe of fashion and intrigue awaits. This unique experience is further enhanced by engaging with the bottle’s online experience through its QR code. The judges were thoroughly impressed by the meticulous attention to detail and the ambitious, flawless execution of the shrink sleeve label on this deceivingly complex shaped bottle.

TD Sleeve Category Winner – Client: Champagne Salmon; Company: IPE Labels & Sleeves

The judges were captivated by the depth and detail of the marble design, the perfect alignment of graphics at the seam, the premium printing, and the high-precision registration. This exceptional execution brought the marble effect to life, making the Champagne Salmon bottle a premium standout on the shelf and a winner in the TD Sleeve category. The converter’s skill and the brand owner’s vision have created a truly remarkable product.