07.22.15
To help the nearly $20 billion craft beer industry meet its growing branding needs, Avery Dennison Label and Packaging Materials has expanded its Craft Beer portfolio with five new label constructions, including a royal white and matte litho wet-strength construction.
Compared to glue-applied, pressure sensitive labels allow brewers to have faster changeovers, reduced waste, easier clean-up and faster speed to market. The new Avery Dennison Craft Beer portfolio consists of paper and film materials, with adhesives that stay on surfaces with heavy condensation, giving brewers the freedom to employ unique label shapes to tell their brand story and stand out on the shelf.
The addition of the new matte litho wet-strength construction provides brewers a material with strong peel and tear resistance, keeping labels intact after being submerged in an ice bucket or cooler.
Avery Dennison
Mentor, OH, USA
440-534-4700
www.label.averydennison.com
Compared to glue-applied, pressure sensitive labels allow brewers to have faster changeovers, reduced waste, easier clean-up and faster speed to market. The new Avery Dennison Craft Beer portfolio consists of paper and film materials, with adhesives that stay on surfaces with heavy condensation, giving brewers the freedom to employ unique label shapes to tell their brand story and stand out on the shelf.
The addition of the new matte litho wet-strength construction provides brewers a material with strong peel and tear resistance, keeping labels intact after being submerged in an ice bucket or cooler.
Avery Dennison
Mentor, OH, USA
440-534-4700
www.label.averydennison.com