09.09.14
Esko held another successful EskoWorld user group meeting. The annual event took place June 15-18 at the Walt Disney World Swan & Dolphin hotels in Orlando, FL, USA. In attendance was more than 700 Esko users, industry partners, product specialists and support staff, who exchanged ideas along with product and application knowledge. Sessions offered insight into the breadth of the Esko experience, including flexo platemaking, packaging prepress, color management, structural and 3D design, brand management, digital label and large format print and digital finishing.
The curriculum of more than 90 sessions included special guest speaker contributions from the Disney Learning Institute, Wallace Church Agency in New York City and selected customer presentations.
“EskoWorld had an expanded audience this year by appealing to more companies, but also by encouraging companies to send more participants. They see the value in this event,” said Carsten Knudsen, Esko’s president and CEO. “EskoWorld continues to offer an opportunity for our customers to converse with each other and interact with Esko product management. We are very careful not to make this event a sales show, but rather a user event – a learning experience where people can develop a better understanding of the business we are all in. We have always focused on printers, converters and tradeshops, but this year we made a specific effort to expand the program to include useful tracks for brand owners. We had a large group of brand owners at EskoWorld for the first time, focusing on their workflow and approval cycle challenges they face every day.”
Customized package design and the importance of branding
“Esko has significantly changed our company from where we were a few years ago to today. This was my fourth EskoWorld. EskoWorld always offers a great opportunity to network with people, who give me great ideas to bring home to my company,” said Amanda Webster, prepress production supervisor OH-based Century Label. “I felt that a significant focus was made to bridge the communication gap between the brand owners and print providers in the supply chain. Some of the relevant technologies were Esko’s 3D solutions, and the ability to use PantoneLIVE to match brand owners’ color expectations with print capabilities. I also had a chance to see the new Automation Engine 14 and learn what changes were being made in the software structure – and I highly appreciated the opportunity to provide input during the roadmap sessions. Esko listens to its customers and seriously reviews concerns that are translated into fixes and software updates.”
The curriculum of more than 90 sessions included special guest speaker contributions from the Disney Learning Institute, Wallace Church Agency in New York City and selected customer presentations.
“EskoWorld had an expanded audience this year by appealing to more companies, but also by encouraging companies to send more participants. They see the value in this event,” said Carsten Knudsen, Esko’s president and CEO. “EskoWorld continues to offer an opportunity for our customers to converse with each other and interact with Esko product management. We are very careful not to make this event a sales show, but rather a user event – a learning experience where people can develop a better understanding of the business we are all in. We have always focused on printers, converters and tradeshops, but this year we made a specific effort to expand the program to include useful tracks for brand owners. We had a large group of brand owners at EskoWorld for the first time, focusing on their workflow and approval cycle challenges they face every day.”
Customized package design and the importance of branding
“Esko has significantly changed our company from where we were a few years ago to today. This was my fourth EskoWorld. EskoWorld always offers a great opportunity to network with people, who give me great ideas to bring home to my company,” said Amanda Webster, prepress production supervisor OH-based Century Label. “I felt that a significant focus was made to bridge the communication gap between the brand owners and print providers in the supply chain. Some of the relevant technologies were Esko’s 3D solutions, and the ability to use PantoneLIVE to match brand owners’ color expectations with print capabilities. I also had a chance to see the new Automation Engine 14 and learn what changes were being made in the software structure – and I highly appreciated the opportunity to provide input during the roadmap sessions. Esko listens to its customers and seriously reviews concerns that are translated into fixes and software updates.”