As a global leader in labeling and packaging materials, the business has developed new web content to reflect its commitment to deliver solutions that meet the performance, design and compliance demands of consumer electronics’ labeling and packaging applications.
According to Rick Neiman, global director, digital marketing, Materials Group, the new site will prove particularly beneficial for brand owners. “We’ve formulated a portfolio of label and packaging solutions, including tapes, adhesives and facestocks, designed for the demanding identification, information, tracking, branding and functional labeling needs of consumer electronics,” he says. “Many of these materials are UL-recognized to streamline and speed the qualification process. What’s more, brand owners can search the site by electronic device to access a complete listing of applicable labels and packaging materials, making their job easier.”
The site organizes the portfolio by label material for battery, branding, security, compliance, high temperature, promotional, tracking and warning labels, as well as protective films and customized electrical and thermal conductivity products. Relevant product data sheets can be instantly downloaded for each category, and a section on recent label material innovations keeps converters updated on new, more efficient converting processes and label material developments.