“Shrink sleeves have become increasingly popular based on the brand owners’ need for eye-catching shelf appeal and label durability,” says Lindsay Percival, marketing specialist at AWT Labels & Packaging. “The label, which is shrunk around the package, is a great choice for contoured bottles as the label is able to fit around all of the curves without tearing. Since the label covers the entire container, product graphics can wrap around the entire surface.”
Shrink sleeve labels are also a great option for attaching a sample to a product, combining 2-for-1 promotions or products that require a tamper evident solution.
In the October 2014 issue of Label & Narrow Web, AWT Labels & Packaging was selected as a “Company to Watch.”