• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Labels & Packaging
    • Markets
    • Technology
    • Equipment
    • Supplies
    • Buyers' Guide
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Exclusives
  • Labels & Packaging
  • Markets
  • Technology
  • Equipment
  • Supplies
  • Buyers' Guide
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    eNewsletter Archive
    Our Team
    Subscribe Now
    Advertise Now
    Top Features
    Label Insights: Kocher + Beck highlights GapMaster enhancements

    Die Technology

    Ink Innovation

    E-Commerce Labels

    Contingency Planning
    Breaking News
    Converter News
    European Label News
    Industry News
    Industry People
    M&A News
    New Products
    Expert's Opinion
    Live From Shows
    Top News
    Epson upgrades SurePress demo facility

    Xeikon helps converters navigate toner and inkjet

    Mactac introduces Simply Sustainable initiative

    Simco-Ion announces Cleanflex Easy Ionization Gun

    Global Graphics unveils new SmartDFE
    Blog
    Video Bites
    Beauty & Personal Care Labels
    Beer Labels
    Beverage Labels
    Flexible Packaging
    Folding Carton
    Food Labels
    Glue-Applied
    In-Mold
    Industrial Labels
    Medical Labels
    Pharmaceutical Labels
    Pressure Sensitive
    Prime Labels
    Promotional Labels
    Security Labels
    Shrink
    Smart Labels
    Specialty Labels
    Spirits Labels
    Wine Labels

    S-OneLP launches Cannabis Resource Guide

    Bobst announces virtual packaging industry event

    Enprom helps converter respond to flexible packaging needs

    anytron assists medical device company with labeling

    Deep dive into the packaging supply chain
    Africa
    Asia
    Australia
    China
    Europe
    India
    Latin America
    Middle East
    North America

    Avery Dennison meets demand for digital substrates

    Epson upgrades SurePress demo facility

    Xeikon helps converters navigate toner and inkjet

    Bailprint Labels installs Nilpeter FA-17

    Domino promotes Jessie Van Apeldoorn
    Flexography
    Digital Printing
    Prepress
    Finishing
    Sustainability

    Avery Dennison meets demand for digital substrates

    Younger generation drives sustainable packaging momentum

    Epson upgrades SurePress demo facility

    Xeikon helps converters navigate toner and inkjet

    Mactac introduces Simply Sustainable initiative
    Digital Printers & Presses
    Flexo Presses
    Label Converting Equipment
    Label Finishing Equipment
    Prepress Equipment

    Simco-Ion announces Cleanflex Easy Ionization Gun

    Esko and Asahi unveil CrystalCleanConnect flexo platemaker

    Bailprint Labels installs Nilpeter FA-17

    Bobst enhances design of Mouvent LB701-UV digital label press

    Epson SurePress reaches milestone
    Dies And Tooling
    Flexo Supplies
    Ink & Coatings
    Prepress Supplies
    Pressrooom Supplies
    Substrates

    Avery Dennison meets demand for digital substrates

    Mactac introduces Simply Sustainable initiative

    Simco-Ion announces Cleanflex Easy Ionization Gun

    Channeled Resources installs new slitter in Toronto facility

    Kao Collins launches new website for printing inks and services
    All Companies
    Categories
    Company Profiles
    Label Converters
    Trade Associations
    Add New Company
    International Buyers Guide Companies
    QC Electronics, Inc.

    Mechanical Specialties, Inc.

    Corotec Corporation

    HP, Inc.

    NarrowWebExchange.com, LLC
    Industry Events
    Webinars
    Live from Show Events
    • Magazine
      • Current & Past Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Company Profiles
      • Label Converters
      • Trade Associations
      • Add Your Company
    • Labels & Packaging
      • Beauty & Personal Care Labels
      • Beer Labels
      • Beverage Labels
      • Flexible Packaging
      • Folding Carton
      • Food Labels
      • Glue-Applied
      • In-Mold
      • Industrial Labels
      • Medical Labels
      • Pharmaceuticals Labels
      • Pressure Sensitive
      • Prime Labels
      • Promotional Labels
      • Security Labels
      • Shrink
      • Smart Labels
      • Speciality Labels
      • Spirits Labels
      • Wine Tables
    • Markets
      • Africa
      • Asia
      • Australia
      • China
      • Europe
      • India
      • Latin America
      • Middle East
      • North America
    • Equipment
      • Digital Printers & Presses
      • Flexo Presses
      • Label Converting Equipment
      • Label Fishing Equipment
    • Supplies
      • Dies And Tooling
      • Flexo Supplies
      • Ink & Coatings
      • Prepress Supplies
      • Pressrooom Supplies
      • Substrates
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Blog
    • Whitepapers
    • Events
      • Industry Events
      • Live from Show Events
      • Webinars
    • Jobs
    • Resources
      • Supplier Gallery
      • Literature Showcase
      • Homepage Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Industry News

    Coca-Cola reveals new ‘One-Brand’ packaging

    ...

    Related CONTENT
    • Narrow Web Profile: Quality Tape & Label
    • Siegwerk joins HolyGrail 2.0 initiative
    • Companies To Watch: PPD&G
    • Benny Landa provides update on Landa Digital Printing
    05.20.16
    In a move that will extend the company’s “One Brand” global marketing strategy to packaging, Coca-Cola has announced the launch of new graphics that use one visual identity system featuring Coca-Cola Red as a unifying color across the trademark. The Red Disc, the signature element of the new “Taste the Feeling” global creative campaign launched in January, will now appear prominently on packaging. Further underscoring the company’s commitment to provide choice, the new packaging is designed to enable consumers to choose the Coca-Cola that best suits their taste, lifestyle and diet.

    To clearly identify each product, the signature color is featured throughout the packs – black for Zero, silver for Light/Diet and green for Life. The new graphics will also include the unique product name and benefits on front of pack to help consumers make an informed choice

    “Packaging is our most visible and valuable asset,” says Marcos de Quinto, chief marketing officer, The Coca-Cola Company. “The Coca-Cola Red Disc has become a signature element of the brand, synonymous with great taste, uplift and refreshment. By applying it to our packaging in such a bold way, we are taking the next step towards full adoption of the ‘One Brand’ strategy, uniting the Coca-Cola family under one visual identity and making it even easier for consumers to choose their Coca-Cola with or without calories, with or without caffeine.”

    The new packaging graphics were revealed at a recent event celebrating the roll out of the “One Brand” approach in Mexico. “The unification of the brands through design marks the first time in our 130-year history that the iconic Coca-Cola visual identity has been shared across products in such a prominent way,” comments James Sommerville, vice president, Global Design, The Coca-Cola Company. “When applied across packaging, retail, equipment and experiential, this new approach becomes a global design language that utilizes a historical brand icon to present the range of Coca-Cola products available today in a contemporary and simple way.”
    Related Searches
    • red disc
    • equipment
    • color
    • green
    Suggested For You
     Narrow Web Profile: Quality Tape & Label Narrow Web Profile: Quality Tape & Label
    Siegwerk joins HolyGrail 2.0 initiative Siegwerk joins HolyGrail 2.0 initiative
    Companies To Watch:  PPD&G Companies To Watch: PPD&G
    Benny Landa provides update on Landa Digital Printing Benny Landa provides update on Landa Digital Printing

    Related Industry News

    • AWT honored for Clorox label

      AWT honored for Clorox label

      ...
      05.20.16

    • Afinia Label adds Imagine! Print Solutions to reseller network

      ...
      05.20.16

    • French label converter finds success with SPGPrints

      French label converter finds success with SPGPrints

      ...
      05.20.16


    • EFI reports record first quarter revenue

      ...
      05.20.16

    • I.D. Images adds SwiftColor inkjet printers

      ...
      05.20.16

    • Flint Group opens 12th Annual Narrow Web Print Awards

      ...
      05.20.16


    • Gallus: commitment to digital showing strong results

      ...
      05.20.16

    • Jamac installs third Nilpeter flexo press

      Jamac installs third Nilpeter flexo press

      ...
      05.20.16

    • Inland wins big in 2016 Graphics Excellence Awards

      ...
      05.20.16


    • ETI Converting obtains US patent for Pellicut

      ...
      05.20.16

    • Transilwrap to acquire Dow Chemical’s global Specialty Films business

      ...
      05.20.16

    • Avery Dennison serving as global resource for drum label ceritifcation

      ...
      05.20.16


    • UPM Raflatac teams with Italian wine producer for LCA study

      ...
      05.20.16

    • Bud Light calls on Constantia Flexibles for new labels

      Bud Light calls on Constantia Flexibles for new labels

      ...
      05.20.16

    • Ritrama Chile to turn PET liners into packaging clamshells and trays

      ...
      05.20.16


    Trending
    • Collaboration Helps Propel Creative Labels Of Vermont
    • Dscoop Plans For Edge Fusion
    • Esko And Asahi Unveil CrystalCleanConnect Flexo Platemaker
    • Avery Dennison Expands Automotive Portfolio
    • Digital Embellishment Makes Labels Shine
    Breaking News
    • Ashland commits to forest restoration
    • Epson upgrades SurePress demo facility
    • Xeikon helps converters navigate toner and inkjet
    • Mactac introduces Simply Sustainable initiative
    • Simco-Ion announces Cleanflex Easy Ionization Gun
    View Breaking News >
    CURRENT ISSUE

    April 2021

    • Label Insights: Kocher + Beck highlights GapMaster enhancements
    • Die Technology
    • Ink Innovation
    • E-Commerce Labels
    • Contingency Planning
    • Narrow Web Profile: Executive Label
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Ashland Supports the Nature Conservancy Forest Restoration Effort to Help Plant a Billion Trees
    Martin Bauer Announces Installation of Agile Filling System at Bethlehem, PA Facility
    PepsiCo and Ingredion Begin Pilot Partnership with Soil and Water Outcomes Fund
    Coatings World

    Latest Breaking News From Coatings World

    AkzoNobel Shareholders Approve Final Dividend at Annual General Meeting
    PPG Maintains EcoVadis Gold Rating
    Sustainable Plastics Will Make Up More Than 15% of Production by 2030
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Getinge Receives FDA Clearance for Multiple Products
    Study Shows Benefits of CCHD Screening Using Masimo SET Pulse Oximetry
    TEAM Technologies Acquires ViruDefense
    Contract Pharma

    Latest Breaking News From Contract Pharma

    RDIF, Minapharm to Make Over 40M Doses of the Sputnik V Vaccine in Egypt
    Bora Pharmaceuticals Completes Health Canada Inspection
    Nanoform, Aprecia Partner to Advance 3DP Nanomedicines
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Johnson & Johnson Reports Sales Increase in First Quarter of 2021
    THG Launches Recycling Program in UK
    Knoll Printing & Packaging Commits to a Healthy Ocean and Planet
    Happi

    Latest Breaking News From Happi

    L’Oréal Successfully Defends Itself In Patent Infringement Lawsuit
    TFF Names 2021 Honorees for Lifetime Achievement Perfumer and Hall of Fame
    Ashland Donates $20,000 To Help Plant Trees
    Ink World

    Latest Breaking News From Ink World

    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    Acrylic Resins Market Worth $21.9 Billion by 2025: MarketsandMarkets
    SE-DA Invests in Kornit Presto S
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Ashland commits to forest restoration
    Epson upgrades SurePress demo facility
    Xeikon helps converters navigate toner and inkjet
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Savaré Strengthens Technical Support for the Americas
    FiberVisions, Avgol Partner with Polymateria
    High-Tech Conversions Launches Wipes Dispenser
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    FDA Clears Orthofix's 3D-Printed FORZA Titanium TLIF Spacer System
    Patients Conclude Clinical Visits in Knee Osteoarthritis Treatment Study
    SeaSpine Begins Limited Rollout of WaveForm TO 3D-Printed Interbodies
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Identiv, Ameta International Announce US, Canadian Distribution Partnership
    Adesis Achieves ISO 9001:2015 Certification
    Louis Widmer SA Complies with EU Anti-Counterfeiting Directive with Zebra Technologies’ Solution

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login