Primera Technology has announced its new LX500 Color Label Printer, which is the company’s most affordable desktop color label and tag printer. Its high-yield, tri-color ink cartridge keeps cost per label low.

Fast print speeds and an optional built-in guillotine-style cutter allow users to quickly and easily print and cut their short-run labels. In addition, LX500 has a lower MSRP price than the printer it replaced, which was called LX400, and is up to 270% faster on labels printed with comparable print quality. LX500’s MSRP price is $1,295 while the LX400 was priced at $1,495.

Typical applications include product labels for coffee, wine, bakery, confectionary, meat, cheese and hundreds of other specialty and gourmet foods. LX500 also accepts tag stock that can be cut with the optional built-in cutter, making it ideal for producing visitor, convention and meeting badges. LX500 can also be used for private labeling, test marketing, prepress proofing and retail shelf labeling.

Printer drivers are included for Windows 7/8/10, along with Bartender Ultralite Software and NiceLabel SE (both for Windows) to format label designs, add barcodes, QR codes, etc. Most other popular graphic design programs for Windows can be used to design a
nd print labels. A Mac driver is currently under development and will be available soon.
Qualified substrates include many different inkjet label materials, including Primera’s exclusive white gloss and clear gloss polyester, as well as white matte polyester. Paper labels are available in high-gloss, semi-gloss, vintage and matte finishes.

Primera
Plymouth, MN, USA
800-797-2772
www.primera.com