Greg Hrinya, Associate Editor01.26.18
The advent of newer and flashier substrates in the labels and packaging industry has not deterred the use of paper. On the contrary, paper usage is booming, and many leading suppliers are offering a multitude of resources to meet converter demand.
“We are definitely seeing a very high demand in the marketplace, and it’s coming from e-commerce,” explains Kelli Jo Messer, marketing director, Prime Paper & Variable Information at Avery Dennison. “Converters are continuing to get better at using paper, and the inks and converting presses are getting better, so the demand has definitely been increasing.”
Sustainability has been a key driver in paper development. Not only can suppliers create solutions that are friendlier to the environment, but the newest paper substrates are more efficient and effective for the bottom line. “As always, sustainable products are regularly requested, including papers made with post-consumer waste and FSC-certified materials,” says Patricia Mulvey, marketing manager at Green Bay Packaging. “In the end, most printers are still choosing the ‘non-green’ papers, but i
“We are definitely seeing a very high demand in the marketplace, and it’s coming from e-commerce,” explains Kelli Jo Messer, marketing director, Prime Paper & Variable Information at Avery Dennison. “Converters are continuing to get better at using paper, and the inks and converting presses are getting better, so the demand has definitely been increasing.”
Sustainability has been a key driver in paper development. Not only can suppliers create solutions that are friendlier to the environment, but the newest paper substrates are more efficient and effective for the bottom line. “As always, sustainable products are regularly requested, including papers made with post-consumer waste and FSC-certified materials,” says Patricia Mulvey, marketing manager at Green Bay Packaging. “In the end, most printers are still choosing the ‘non-green’ papers, but i
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