03.09.18
A hot stamping foil from brand enhancement specialist API is adding texture and sophistication to the bottle of an exciting new bourbon. Hopes & Dreams, which wittily satirizes stereotypical handcrafted whiskey marketing in its promotion, features API Copper Kettle foil on its vintage label.
Differentiating itself from other bourbon brands, Hopes & Dreams publicizes itself with such underwhelming pull-quotes as “Meh” and “It’s good. Enough,” and is squarely aimed at millennials, as well as any whiskey drinkers who don’t take themselves too seriously.
On the drink’s Wild West-style label, the API hot stamping foil creates a subtly luxurious feel. It forms the “Hopes & Dreams” lettering, provides a double-line trim around the perimeter, and adds gleam to two sardonic seals of approval that, upon close inspection, boast “Unlimited release.”
“I selected the Copper Kettle foil because of its standout, gorgeous tone, which had an authenticity that paired nicely with the label design,” says Chad Michael, whose studio designed the label. “As the entire brand is about a ‘boilerplate’ bourbon that has been ‘machine-crafted,’ the glamour of the foil might seem ironic – but of course, even a satirical bottle has to look great.”
The foil is printed onto the label by Clove St. Press using an original Heidelberg press and a copper plate.
“The printer told us the API foil laid down beautifully against our rather toothy paperstock selection,” continues Michael. “From start to finish, the whole job ran very smoothly, with no setbacks encountered, which is a testament to the quality of API’s service and product.”
According to API Group, its foils provide the most reflective finish of all coating processes, and they can be used on various materials and substrates. The use of heat and pressure for foil stamping irons out any unevenness and roughness in the surface of the substrate. Hot stamping foils utilize a thin layer of metal behind a refractive medium. This allows brightness and opacity to be free from the variability that affects metallic printing inks caused by changes in coat weight and distribution of metallic pigment within the resin system.
Hot stamping can be combined in a single step with profiled or deep embossing, which leads to perfect registration and avoids the on-cost of a separate embossing stage, API adds.
Based in Dallas, TX, USA, Chad Michael Studio specializes in customized branding, package design and product development. Michael has received numerous accolades since the studio opened in 2014, including the Young Gun 15 award. According to the company, it has established a goal of never duplicating what has already been produced in the marketplace, making each product unique and different.
Differentiating itself from other bourbon brands, Hopes & Dreams publicizes itself with such underwhelming pull-quotes as “Meh” and “It’s good. Enough,” and is squarely aimed at millennials, as well as any whiskey drinkers who don’t take themselves too seriously.
On the drink’s Wild West-style label, the API hot stamping foil creates a subtly luxurious feel. It forms the “Hopes & Dreams” lettering, provides a double-line trim around the perimeter, and adds gleam to two sardonic seals of approval that, upon close inspection, boast “Unlimited release.”
“I selected the Copper Kettle foil because of its standout, gorgeous tone, which had an authenticity that paired nicely with the label design,” says Chad Michael, whose studio designed the label. “As the entire brand is about a ‘boilerplate’ bourbon that has been ‘machine-crafted,’ the glamour of the foil might seem ironic – but of course, even a satirical bottle has to look great.”
The foil is printed onto the label by Clove St. Press using an original Heidelberg press and a copper plate.
“The printer told us the API foil laid down beautifully against our rather toothy paperstock selection,” continues Michael. “From start to finish, the whole job ran very smoothly, with no setbacks encountered, which is a testament to the quality of API’s service and product.”
According to API Group, its foils provide the most reflective finish of all coating processes, and they can be used on various materials and substrates. The use of heat and pressure for foil stamping irons out any unevenness and roughness in the surface of the substrate. Hot stamping foils utilize a thin layer of metal behind a refractive medium. This allows brightness and opacity to be free from the variability that affects metallic printing inks caused by changes in coat weight and distribution of metallic pigment within the resin system.
Hot stamping can be combined in a single step with profiled or deep embossing, which leads to perfect registration and avoids the on-cost of a separate embossing stage, API adds.
Based in Dallas, TX, USA, Chad Michael Studio specializes in customized branding, package design and product development. Michael has received numerous accolades since the studio opened in 2014, including the Young Gun 15 award. According to the company, it has established a goal of never duplicating what has already been produced in the marketplace, making each product unique and different.